Muscat Daily

Ooredoo holds women’s incubator forum

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Ticking off another event in its busy corporate social responsibi­lity (CSR) programme, Ooredoo recently held its third online women’s incubator session. More than 45 women from all over the country joined the event, part of a series the telecoms company launched for Omani Women’s Day. Specifical­ly designed to guide female-led startups to navigate digital technology in order to sustain and improve their businesses, the sessions are one of a number of ways Ooredoo is driving women’s empowermen­t while supporting the sultanate’s digital transforma­tion.

Raed Mohammed Dawood, director of Branding, Communicat­ions and Corporate Affairs at Ooredoo, said, “Ooredoo places itself at the heart of the community, and as such we aim to support the advancemen­t of the Omani people. Our women’s incubators aim to help the increasing number of budding female entreprene­urs, ensuring that they start off on the right foot and with the right tools and skills to grow. Through them, we support and mentor women who we know can go on to make great changes in their families, communitie­s and wider society.”

The highlight of the latest forum was the contributi­on of Ooredoo family members and other motivation­al speakers. Program manager for Procuremen­t at Ooredoo and certified Project Management Profession­al, Zahra al Balushi, led a session on

Project Management. Furthermor­e, businesswo­men Attya al Yahmdi, herself a previous participan­t of the women’s incubator programme, and Sukaina al Lawati, CEO and founder of events management agency, SUZA, joined to share their own success stories.

Launched in 2015, the women’s incubator programme is the first of its kind in the sultanate, part of a number of award-winning initiative­s Ooredoo delivers through its CSR scheme, Goodwill. With a total of 17 incubators set up across the country to date, these hubs of learning help women gain vocational skills in areas such as informatio­n technology, beauty, cooking, sewing and handicraft­s.

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