Madayn takes part in Gulfood 2021 in Dubai

The Public Establishment for In- dustrial Estates – Madayn began its participation in one of the world’s largest annual food and beverage trade shows – Gulfood 2021, which kicked off on Sunday at Dubai World Trade Centre in the United Arab Emirates. The five-day event is witnessing the participation of 2,500 companies representing the food and beverage industry from various countries worldwide.

Hamood bin Abdullah al Balushi, director of Omani Products Department at Madayn, commented that Madayn is participating in Gulfood for the ninth consecutive year given the significance of being present at such a global platform to promote Omani products and explore new markets for these products.

“Gulfood presents an ideal opportunity for the Omani food industries to feature their high quality products to visitors from different countries. Madayn aims through the exhibition to disseminate awareness on the objectives of ‘Made in Oman’ campaign outside the sultanate, identify new markets and business opportunities, and attract new consumers regionally and internationally,” Balushi pointed out.

Various Omani companies and factories are taking part in Gulfood 2021 under Madayn’s umbrella, which include Areej Vegetable Oils and Derivatives, Oman Foodstuff Factory, Omani Vegetable Oils and Derivatives, Al Joudah Food Tech Lab, Dhofar Poultry Company, Pragati Glass, and Industrial Innovation Centre.

Through Gulfood 2021, the Omani companies aim at enhancing the presence of their products in various markets, and get familiarised with the latest products, trends and technologies in the food and beverage industry. The participating companies also look forward to explore new business deals to expand their businesses overseas.

Gulfood 2021 is being held while adhering to all rules and regulations in coordination with Dubai Health Authority and Dubai Municipality to ensure the health and safety of the visitors and participants. According to the organisers, the event is being delivered with strict standards of health and safety precautionary measures including social distancing, contactless transactions and hygiene protocols at all times.