Muscat Daily

Industry figures to take part in ATM Global Stage

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Prominent tourism figures will be participat­ing in-person at the opening session of the Arabian Travel Market (ATM) Global Stage 2021 – ‘Tourism for a brighter future’ which is being held on Sunday, May 16, at the Dubai World Trade Centre (DWTC).

The line-up includes foremost speakers, such as Helal Saeed al Marri, director general of Dubai’s Department of Tourism and Commerce Marketing (DTCM), Taleb Rifai, former secretary-general of the United Nations' World Tourism Organizati­on, Scott Livermore, chief economist at Oxford Economics Middle East and Thoyyib Mohamed, managing director of Maldives Marketing and Public Relations Corporatio­n.

Moderated by CNN, the session will examine the critical factors that will deliver a strong, fast-paced and sustainabl­e recovery in travel and tourism and the pivotal role that the sector will play in the UAE’s overall economic growth. Other topics that will be discussed include, knowledge and cultural exchange, technologi­cal innovation and internatio­nal collaborat­ion.

Also high on the agenda is the Gulf-Israeli ties session which will discuss the vast travel and tourism opportunit­ies presented by bilateral agreements between the Gulf and Israel. Main speakers include Dr Ahmad bin Abdullah Humaid Belhoul al Falasi, Minister of State for Entreprene­urship and Small and Medium

Enterprise­s for the UAE, Orit Farkash-Hacohen, Minister of Tourism for Israel and Zayed bin Rashid Alzayani, Minister of Industry, Commerce and Tourism to the Kingdom of Bahrain and chairman of Bahrain Tourism and Exhibition­s Authority.

The four-day conference will address a broad range of topics, from travel and health, as well as dedicated forums on China, Saudi Arabia and India, plus a dedicated hotel summit, looking at the changing roles of hotels and the changing hospitalit­y landscape.

The Saudi Arabia Tourism Summit will discuss the Vision 2030 strategy’s positive repercussi­ons, the ambitious megaprojec­ts and how the country is setting new global industry benchmarks. It will feature highlevel experts including Captain Ibrahim Koshy, CEO, Saudi Arabian Airlines (SAUDIA), Afnan Alshuaiby, founder & CEO of FNN Internatio­nal and Chairperso­n of Arab internatio­nal Women’s Forum, Jerry Inzerillo, CEO, Diriyah Gate Developmen­t Authority and John Pagano, CEO, Red Sea Developmen­t Company.

Danielle Curtis, exhibition director ME, Arabian Travel Market, said, “The general theme of this year’s show is ‘A new dawn for travel and tourism’ and the opening session will get the show, off to a positive, practical and optimistic start.”

Running in parallel with the Global Stage is the four-day Travel Forward Theatre at ATM, which through world-class technology experts and renowned industry figures, will provide industry-leading insights about the latest technologi­es and trends that will undoubtedl­y shape the future of travel and tourism.

Other highlights include the Internatio­nal Tourism and Investment Conference, plus other co-located events including the Digital Influencer Speed Networking event and Buyers’ Club forums.

In-person on the show floor, 62 countries represente­d by main stand holders and sharers will be participat­ing this year. They include the UAE, Saudi Arabia, Bahrain, Germany, Cyprus, Turkey, Egypt, Jordan, Italy, Greece, India, Indonesia, Malaysia, South Korea, Maldives, the Philippine­s, Thailand, Mexico and the USA to name but a few.

“Undoubtedl­y, discussion on the show floor will be focused on the very latest ‘COVID’ news from around the world – vaccine rollouts, social and travel restrictio­ns and as consequenc­e, the current state of the industry emerging trends and what the future holds,” said Curtis.

ATM 2021 will also play an integral role in Arabian Travel Week, which will feature exhibition­s, conference­s, breakfast briefings, awards, product launches and networking events.

Also, for the first time, a new hybrid format will mean a virtual ATM running a week later to complement and reach a wider audience than ever before. ATM Virtual, which made its debut earlier this year after ATM 2020 was postponed, proved to be a resounding success attracting 12,000 online attendees from 140 countries.

For full conference programme details for ATM Virtual 2021, go to: https://www.wtm.com/atm/en-gb/confer-ence-programme/atm-live-vir-tual.html#/sessions.

“Many industry profession­als from around the world, may not be able to attend the in-person event, particular­ly this year with travel restrictio­ns still in place, so It is imperative that we include a virtual element to accommodat­e them,” said Curtis.

Dubai is committed to maintainin­g the highest standards of health and safety and its effective citywide management of the pandemic received a strong endorsemen­t from the World Travel and Tourism Council (WTTC), which gave the city a ‘Safe Travels’ stamp.

“Dubai is one of the safest cities in the world to visit with a wide range of precaution­ary measures in place to ensure the safety of tourists at every stage and touchpoint of their travel journey, from arrival to departure.”

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