Omantel’s embraced Edlal initiative on entrepreneurship enters fifth year

As Oman entered 2021 with a refurbished set of policies on economic development of which manpower building is a key goal, the Edlal programme on entrepreneurship, cofounded by Omantel, assumes even greater significance as a tool providing the muchneeded resources towards meetings these objectives.

Omantel is the strategic co-founder of Edlal initiative along with Point and Rudha and since the programme’s inception in 2017, it has been providing leading technology and financial support.

The Edlal initiative on entrepreneurship has been building and strengthening Oman’s manpower foundations through free high-quality online, certified, video and interactive training courses designed to cover the future skills required by the national and international job market, with Omantel as the digital enabler. Through its website www.edlal.org and its app, the initiative has been targeting students, jobseekers, employees and entrepreneurs.

Edlal has gained immense popularity since it was launched as the number of beneficiaries has grown to reach more than 250,000, underscoring the digital program’s success. Omantel and founders of this programme are confident that users’ numbers will see a good increase this year as well with the initiative spanning the entire calendar year, from January 1, until

December 31, 2021.

By integrating high-quality educational development programs with creative visual arts delivered through a uniquely accessible platform, Edlal is indirectly contributing towards Oman’s Vision 2040. Targeted at learners in the 13-40 years age group, the training opportunities offered on Edlal are accessible, flexible, and economical.

The brainchild of Qais al Toubi and Haitham al Toubi in 2017, Edlal’s philosophies are centered on ‘technopreneurship’, skills development and youth empowerment.

Laila Mohammed al Wohaibi, manager of CSR at Omantel, said, “In each of its CSR initiatives, Omantel looks for opportunities to push Oman’s shift towards a knowledge-based and digital economy, which is one of the objectives of Oman Vision 2040, a document which also incorporates the UN Sustainable Development Goals in local and global contexts.”