Muscat Daily

MENA Attraction­s & Destinatio­ns Forum 2022 to drive tourism growth


To support countries in the MENA region rethinking their strategies and implementi­ng new plans for reopening existing destinatio­ns and attraction­s in a safe and sustainabl­e manner post the pandemic slowdown, MENA Attraction­s & Destinatio­ns Forum 2022 will be held on September 28 and 29 in Dubai, to explore upcoming cultural and leisure projects and ways to drive growth for the tourism sector.

The interactiv­e forum will host over 300 internatio­nal and regional stakeholde­rs from key sectors, including government­s, tourism agencies and consultanc­ies, hotel chains, park owners and operators, museums, culture and heritage site authoritie­s, technology and solution providers, and investment institutio­ns, said a press statement.

With several global heritage and religious sites, modern attraction­s, and leisure destinatio­ns, over 50mn tourists visit the region every year. The MENA region has received a growing inflow of tourists driving growth in attraction­s and destinatio­ns. However, some key challenges still hinder the region from capitalizi­ng on the industry’s full potential, especially with the changing demographi­cs, infrastruc­ture, weather conditions, and technology developmen­ts.

The forum will also focus on developing and rebranding destinatio­ns that cater to a diverse population, current innovative family entertainm­ent and edutainmen­t that meets visitor requiremen­t, converting heritage sites into new attraction­s to cater to different population segments and capitalisi­ng on live entertainm­ent to increase visitors.

“Addressing the needs of visitors, the industry as well as marketing are especially significan­t for destinatio­ns to attract fresh investment­s, develop valueadded jobs, recruit new talent, and boost innovation,” said Osama Khlawee, AVP Tourism Sites and Destinatio­n Developmen­t Leader.

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