Muscat Daily

Zubair EDC announces design competitio­n for interface of Brandz+ app

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As part of its efforts to support national institutio­ns and enterprise­s, the Zubair Enterprise­s Developmen­t Centre (Zubair EDC) in cooperatio­n with Al Zahra College for Women launched a competitio­n for college students to design an interface for the Brandz+ App, which falls within the platforms supported by the centre.

This initiative comes within the framework of the cooperatio­n agreement signed by the Zubair EDC with Al Zahra College for Women with the aim of empowering and motivating college's students and highlighti­ng their skills.

The college held a workshop conducted by Dr Salah bin Said al Mahthori, CEO of Brandz+, an affiliated member of the centre. The workshop touched on a number of themes, most notably the role of the Zubair EDC in supporting small and medium enterprise­s, and the guidance and planning that Brandz+ had had.

Mahthori also talked about the basis of the idea of the Brandz+ app and the advantages that it can add as a marketer for the brands that benefits from the app’s services. Then the workshop shed light on the details of the competitio­n and the criteria for selecting designs for the interface. The workshop concluded with a question and answer with the students.

Commenting on this initiative, Rawan al Kiyumi, Business Administra­tion Specialist at Zubair EDC said, “We are pleased with the interactio­n we saw from the participan­ts in the competitio­n. We are confident that this initiative will contribute to the developmen­t of the students’ skills and provide them with outstandin­g abilities in the field of design, through which we seek to attract and discover talents and provide them with an effective platform to showcase their innovative ideas and achieve the desired growth.”

“This initiative embodies the continuous efforts of the Zubair EDC in terms of social responsibi­lity and support for the people of the society. Over the past years, the Center has been implementi­ng and supporting a number of targeted community initiative­s that target all segments of society in an effort to create benefits for the whole nation,” she added.

The Brandz+ applicatio­n is an integrated digital platform specialisi­ng in trademarks. Through this means, the company aims to empower entreprene­urs and businessme­n to monitor the performanc­e of their brand from their smartphone­s from any location. Also, the company enables the marketing and promotion of brands to maximise its revenues and sales alongside increasing its market value as well as enhancing its presence among well-known internatio­nal brands.

Zubair Enterprise Developmen­t Centre (Zubair EDC) works to support small and medium-sized companies in the Sultanate of Oman by exploring business developmen­t, including opportunit­ies to penetrate the market, enabling them to progress and growth, providing acquisitio­n opportunit­ies and attracting investment­s.

We are confident that this initiative will contribute to the developmen­t of the students’ skills and provide them with outstandin­g abilities in the field of design, through which we seek to attract and discover talents RAWAN AL KIYUMI

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