Lahunna Oman partners with Visa, Bank Muscat

With an increasing number of women in the workforce and in running their own small businesses, Lahunna Oman has joined hands with global digital payments leader, Visa, and Bank Muscat to launch ‘Rialy’.

A series of knowledge-sharing sessions, coaching and online programmes will be delivered to 900 Omani girls and young women to build their confidence in making responsible financial decisions. The initiative, starting this month, will shed light on the behaviour needed to lead financially sound lives - from planning, budgeting and saving, to spending and borrowing.

“Information is power and studies have consistently shown that financial education should be a continuous process from a young age, to unlock the full potential of the youth, so they can contribute to our community’s development and our country’s economic growth,” said Lahunna Oman founder Shatha al Maskiry. “Rialy is one of many initiatives that serves our vision to cultivate the right mindset for our dynamic and promising youth and instil financial confidence so they can have a positive impact on our society as a whole. We are confident that our partnership with Visa and Bank Muscat will support us in nurturing confident, driven, and successful women with stronger decision-making capabilities.”

Supported by Visa, Lahunna Oman and Protiviti Oman along with Bank Muscat will conduct in person and virtual workshops on financial literacy that will guide young women to plan their financial future effectively. As the programme’s financial literacy partner, Visa and knowledge sharing partner, Bank Muscat, will provide participants with mentors, insights, and access to online material on how best to manage personal finances as well as offer guidance to entrepreneurs and start-ups.

“Visa is committed to ensuring that financial education and digital upskilling are available to individuals and small businesses,” said Carl Manlan, Visa’s Vice President, Social Impact for Central and Eastern Europe, ME and Africa.