Sohar International partners with Oman Infocus to unveil hidden treasures of Arabian deserts
A documentary - featuring a new 3part series titled Arabia Untamed - aims to showcase deserts and explore the past through rare archives, local folklore, and bold expeditions
Reaffirming its commitment to socio-economic development, Sohar International has announced its collaboration with Oman Infocus to sponsor a groundbreaking documentary.
The documentary will feature a new 3-part series titled Arabia Untamed, aiming to showcase Arabian deserts and explore the past through rare archives, local folklore, and bold expeditions.
The series will capture the present with contemporary adventurers, ecologists, and unique wildlife, finally glimpsing the future. Signing the agreement on behalf of Sohar International was Mazin Mahmood al Raisi, Chief Marketing Officer at Sohar International, with Oman Infocus represented by Maisa al Hooti, Managing Director of Oman InFocus.
Elaborating on Sohar International’s commitment to the nation, Ahmed al Musalmi, Chief Executive Officer of Sohar International commented, “At Sohar International, it is within our strategic outlook to sponsor initiatives that promote environmental sustainability and place this beautiful nation on the international world map for wildlife tourism and conservation efforts.
“With international expertise and a local flavour, the potential outcome of this initiative will not only showcase the diverse abundant wildlife Oman has to offer but will also provide an avenue for young Omanis to pursue their passions in exploration, filmmaking, conservation, and beyond, thereby providing economic impetus to the country.”
The final films will take viewers on an epic journey of discovery, blending history, culture, and nature, and are expected to be completed in 2025.
Packed with impressive wildlife footage, it aims to offer the audience an extraordinary exploration of the sultanate's fascinating scenery.
Commenting on the project and the association with Sohar International, Maisa al Hooti, Managing Director of Oman InFocus, highlighted the importance of collaboration with renowned international channels and the support of both government and private institutions.