Maisarah Islamic rebrands as Dhofar Islamic

Maisarah Islamic Banking Services, a leading financial institution dedicated to providing Sharia-compliant banking solutions, announces the unveiling of its new rebranding as Dhofar Islamic, with a new visual identity.

The new identity was announced during a ceremony held at the JW Marriott Hotel, Muscat, under the patronage of H E Dr Mohammed bin Said al Maamari, Minister of Endowments and Religious Affairs, in the presence of a number of officials in the Sultanate of Oman and members of the executive management of Bankdhofar and Dhofar Islamic.

This strategic move marks a significant milestone in the bank's ten year journey, reflecting a harmonious fusion of heritage and modernity, a press release said.

The new logo represents Dhofar Islamic's evolution from a single star to a galaxy of enhanced capabilities. Each star in the constellation symbolises the bank’s core values, emphasising ethical banking, transparency, and customer-centricity. It also reflects the bank’s commitment to customers to offer the best in class products and services

This rebranding is more than just a change in name - it is about redefining the value proposition to its valued customers. This exercise started almost 18 months ago where Dhofar Islamic doubled its branch and ATM/CDM network, enhanced its product propositions and customer offering, trained staff on service values and enhanced digital experience apart from building a strong foundation for wealth offerings

Kamal Uddin al Maraza, GM and chief officer of Dhofar Islamic Banking, said, “Our rebranding to Dhofar Islamic is a forward looking step that reflects our deep connection with the Islamic values.