Over 35% of all smartphone users own an iphone

London, UK – Consumers worldwide showed that having an Apple smartphone became more prevalent last year. After years of dominating the global smartphone industry, Samsung lost the throne to the US tech giant, whose market share increased significantly.

According to data presented by Stocklytics.com, more than 35% of all smartphone users owned an iphone last year, or 5% more than Samsung`s devices.

The world's two largest smartphone producers, Apple and Samsung, have been battling for their share in the global smartphone market for over a decade. Their corporate battle started back in 2013, when the South Korean tech giant, once an Apple supplier, released an iphone-like product through its Galaxy lineup. Since then, the two tech giants have been competing for the title of the world's largest smartphone vendor, with Samsung winning most of the time.

However, that changed last year, showing the American manufacturer delivers the right combination of user experience and status symbol appeal.

According to a Statista consumer insight survey conducted among tens of thousands of smartphone users from 20 countries, 35.5% said they primarily used an iphone in 2023. This was a considerable increase compared to two years before that.

In 2022, 31.2% of all smartphone users owned an iphone, while in 2021, Apple's share among users was 26.9%.

On the other hand, Samsung's user numbers decreased somewhat, slipping below 30% in 2023 and showing a third consecutive year of decline. Chinese manufacturers Huawei and Xiaomi only reached a combined 13% of respondents from mainly developed nations in the 20-country sample, down from 16% a year before.