Vodafone Oman's market share increases to 10%
Vodafone Oman is celebrating the second anniversary of its operations in the sultanate with exceptional results that earned it approximately 10% share of the country's telecom market.
Building on its impressive first year, the telecom operator focused on fast-tracking its 5G Next Level network reach, doubling its sites to 1,500 and increasing 5G population coverage by 120% while gaining a 42% growth in its customer base, resulting in a 174% revenue increase.
The company’s prepaid market share was also on the rise closing at around 11% in 2023. In addition, Vodafone Oman reported 4mn App downloads as well as increasing its sales channels to over 4,000 and its international roaming countries by 66%.
The company's dedication to delivering exceptional value was further validated by Vodafone Oman’s leadership of the Net Promoter Score for the second consecutive year. Supporting the company’s forward trajectory was $300mn in long-term financing secured through National Bank of Oman, Oman Arab Bank and Bankdhofar, which catalysed its ambitious 5G Next Level network roll-out plan.
During the company’s annual performance update on Thursday, Bader al Zidi, Vodafone
Oman CEO, said, “We are extremely proud of the tremendous growth achieved in our journey as the sultanate’s first fully digital green-field telecom operator. Our vision remains unchanged: to digitalise the Omani way of life in a way that empowers individuals and communities to reach
their full potential, all the while safeguarding the heritage, culture and the very essence of the Omani character.”
Recognising the important role of technology and integrating it into everyday life, Vodafone Oman has helped drive progress and innovation in the country, enhancing communication and connectivity among people and improving access to education and government services to name but a few.
The company remained committed to maximise its economic spend in Oman. As a result, Vodafone Oman's In-country Value spending amounted to Ro66mn in 2023, including
large-scale partnerships and short-term projects and contracts awarded to local businesses and SMES.
Zidi added, “We continued to evolve as a leading tech-teleco, confidently achieving our objectives, overcoming challenges, and receiving wholehearted support from our partners, communities and customers. Our achievements were recognised locally, regionally and globally as we received over 17 awards and accolades. Most notably were our recent recognitions with Opensignal, where we dominated the Mobile Network Experience Report claiming 11 of the 14 categories.”
Vodafone Oman's customer base grew by 42% in the second year of operations while its revenues surged 174%