Social media awards celebrate digital creativity

The third edition of the Social Media Award Show was held at Hotel Muscat Holiday on Sunday to celebrate the achievements of digital creators.

Organised by Syed Hassan Investment LLC and supported by the embassy of Pakistan, the event acknowledged the contributions of 160 creators from Pakistan, India and Oman.

H E Imran Ali, Ambassador of Pakistan to Oman, commented on the significance of social media in today's globalised society.

“Social media is crucial in shaping narratives and enhancing cross-cultural communication. This award recognises the talents of individuals from diverse backgrounds, fostering unity and celebrating the evolving art forms in the digital age,” he stated.

The event showcased a wide range of talents, including comedians, dancers, singers, actors, travel bloggers, and fashion influencers, underscoring the variety and richness of content available on social media platforms.

Syed Zaib Hassan Jaffery, the chief organiser of the event, reflected on the growing importance of social media.

“This year's increased participation underscores the rising influence of social media. Our goal is to honour the dedication of digital creators who enrich the online space with their creativity. This platform acts as a springboard for the burgeoning community of digital artists, who play a pivotal role in enriching our cultural landscape,” Jaffery remarked.

These awards serve as an acknowledgment of the creativity and hard work of digital content creators, promoting a spirit of unity and appreciation for the arts within the digital sphere, the organisers said.