Bankdhofar hosts media dinner
Bankdhofar organised a dinner event for media professionals from various media outlets in the Sultanate of Oman to enhance communication and exchange of opinions and ideas between them and the bank.
Said Juma al Busaidi, head of Marketing and Corporate Communications at Bankdhofar, shared the strategic goals of Bankdhofar, Initiatives and priorities for the bank and its 2023 financial results. The bank achieved its highest operating profit in the past eight years at Ro76mn, while net profits reached Ro38.8mn, an increase of 13.4% compared to 2022, he disclosed.
Al Busaidi explained that the bank opened 55 new branches in various states of the Sultanate of Oman during the past 18 months, bringing the total number of branches to 118 and elevating the bank to being the second largest branch network in the Sultanate of Oman. The number of offsite and onsite 24x7 banking services like ATM’S/ CDM’S/ MFK’S also increased by 36% to reach more than 350, he said.
The bank introduced several customer-centric proposition offerings and enhancements. Based on the bank’s strategy, it rolled out 'Life Cycle Banking,' a segmented approach to meet
customer needs from childhood to priority bank apart from Enterprise sales function taking banking to the customers doorsteps. It continues to invest in its human capital by continuous training and skill enhancement to its workforce.
The bank prioritises technology and innovation, making it integral to enhancing customer experiences. Customers enjoy secure and user-friendly digital banking channels, with the award-winning Mobile Banking App offering exclusive services like instant transfers, cardless cash, and mobile top-ups. The bank achieved another milestone by becoming the first bank in Oman and the Middle East to install Diebold Nixdorf’s RM4V Cash Recycling Engine, offering an unparalleled customer experience.
the bank opened 55 new branches in various states of the Sultanate of Oman during the past 18 months, bringing the total number of branches to 118