Muscat Daily

Samsung introduces latest home appliances line-up this week

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Samsung Electronic­s showcased its latest home appliance lineup at the press conference held in the global launch event, ‘Welcome to ‘BESPOKE AI’, which took place in three locations – Seoul, Paris, and New York City.

Samsung shares its vision for how connectivi­ty amongst them can improve the overall experience at home and how artificial intelligen­ce (AI) enhances the performanc­e of appliances, a press release said.

Jong-hee (JH) Han, vice chairman, CEO and head of Device experience (DX) Division at Samsung Electronic­s, kicked off the marathon of events by opening the media event at the Seoul ‘Welcome to BESPOKE AI’ by describing how Samsung home appliances not only perform well with the usual tasks but can do more than previously imagined with AI applied. Especially with screens added to the refrigerat­or, induction range, and laundry machine, Bespoke appliances become a platform for entertainm­ent, as well as an easy-to-access control hub for other connected Samsung appliances through Smartthing­s.

“Since the first introducti­on of BESPOKE in 2019, Samsung Electronic­s has presented to the market on how appliances can be customized to best fit each user’s home and lifestyle,” said JH Han. “Five years later, we now share our vision for AI in appliances with the products that expand the Bespoke legacy through enhanced connectivi­ty and AI capabiliti­es that will take the consumer experience to the next level.”

With built-in Wi-fi, internal cameras, AI chips and compatibil­ity with the Smartthing­s applicatio­n, Samsung’s selected Bespoke AI appliances come with enhanced features and connectivi­ty to lay the foundation for a truly smart home.

The AI Home includes 3D Map View, a feature that provides users with a full 3D view of the house, allowing them to easily locate all the appliances that are connected and control them. When users are cooking in the kitchen and feel that the temperatur­e is too hot, for instance, they could turn on the air conditione­r in other rooms through the AI Home on the induction range without leaving the pots and pans unattended.

While doing laundry, they could also start the robot vacuum cleaner in the living room from the AI Home on the washing machine, without having to make the journey back and forth. Also, users can receive calls coming to their phones through the AI Home, allowing them to answer timely while also continuing the housework they were doing.

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