AJIA launches new BMW Motorrad Club for bikers in Oman
Al Jenaibi International Automobiles (AJIA) – the official importer of BMW Group vehicles in Oman – recently launched the BMW Motorrad Club in the sultanate.
The launch event in the form of a suhoor that took place in March, at The Chedi Muscat, marked the beginning of an exciting journey that brought together motorcycling enthusiasts from across the country, a press release said.
The club is set to establish a dynamic BMW Motorrad community of bikers in Oman, marking a pivotal juncture in the sultanate’s motorcycling scene.
Offering motorcycling enthusiasts specific benefits including exclusive offers on parts, lifestyle products, special labour rates, and many more, the club will host events and activities throughout the year.
The BMW Motorrad club will provide members with the opportunity to connect with fellow riders and explore the beauty of
Oman together.
At the helm of the BMW Motorrad Club is one of Oman’s leading motorbike enthusiasts, Asim al Balushi, who has been elected as the president. Balushi also serves as the deputy general director of the Motorcycle Learning Centre in Oman.
With a lifelong passion for motorcycles, Balushi took to riding touring bikes five years ago, and in 2022, he acquired the BMW K 1600 B and since became a fan of the strength, stability, and advanced technology that characterise BMW Motorrad bikes.
Rachid Zamani, managing director of Al Jenaibi International
Automobiles, shared his excitement about the launch, saying, “Tonight is not just about the motorcycles, it’s about creating a family while marrying the thrill of riding with the spirit of community. We’re here to offer an experience that goes beyond the ride – it’s about experiencing the thrill of the ride through the unmatched quality of BMW Motorrad bikes, along with the sense of belonging and camaraderie.”
Thomas Pasdelou, head of BMW Motorrad Middle East, said, “By launching the BMW Motorrad Club in Oman for our customers and enthusiasts in the region, we aim to enhance the motorcycling experience through not only advanced technology and design but also adventure and exploration.
“We are thrilled to see the club come to life after extensive planning and look forward to the incredible journeys that lie ahead for its members.”
The event also showcased some of BMW Motorrad’s iconic models, including the soul-stirring BMW Motorrad R18, the superlative BMW Motorrad S1000RR, and the adventurous BMW Motorrad R1300GS.
Each model, with its unique features and capabilities, encompass the diversity and richness of the motorcycle-riding experience offered by BMW Motorrad.