Samsung booth at Eurocucina ’24
Samsung Electronics recently showcased its new premium kitchen and lifestyle as part of a continued drive for a connected home life at Eurocucina 2024.
The event is one of the largest international kitchen events and took place from April 16 to 21 at Rho Fiera Milano in Milan. Samsung at the event displayed how connectivity among multiple appliances - as well as the innovative features of new built-in products - will change everyday home life. Samsung’s booth at Eurocucina invited visitors to main zones which consisted of the Bespoke AI and Premium Built-in Kitchen.
Connectivity across appliances
The journey at Samsung’s booth started with the Bespoke AI zone which demonstrated the expansion of the connectivity. It included the experience of connectivity existing not only in the kitchen, but also in the rest of the home, assisting users’ life to be simple and intuitive, less user input required at home.
Samsung highlighted the experience enhanced and realized by multiple screens. The AI Family Hub and AI Home - a 7-inch screen built into the Bespoke AI Laundry Combo and Anyplace Induction - were key components of this. Through the screens, users can get the useful information of the device itself or get a phone call directly on the Bespoke AI Laundry Combo while doing laundry. But the most important part is that the screens enable the appliances to connect with and control other devices, letting users enjoy heightened convenience through the Smartthings ecosystem.
For example, they feature Smartthings 3D Map View, a three-dimensional perspective of the home that locates connected
Samsung appliances throughout the house. It streamlines operations such as turning off connected devices and checking their energy usage.
Various scenarios to the real life are ready at the zone as well. In a specific mode like SmartThings Energy Away mode, Smartthings automatically powers off the chosen, specific appliances and devices when users are out of home.
Built-in products for diverse lifestyles
Samsung has further strengthened its brand position by launching built-in models including refrigerators, dishwashers, induction cooktops and ovens, as well as by introducing innovative features such as AI Pro Cooking. At Premium Built-in Kitchen zone, Samsung showcases three new products that will assure its brand presence in built-in market. They feature Ai-applied capabilities and upgraded functionality and provide consumers with great flexibility when configuring their built-in kitchens.
First, the Built-in Wide Bottom Mount Freezer (BRB6500D) is the first wide model to appear in the Samsung’s built-in refrigerator lineup. Using its Wi-fi compatibility, users can reduce their energy use by up to 10% through Smartthings AI Energy Mode. Users can also monitor their energy usage and estimate monthly energy bills. If these bills exceed their preset targets, the energy saving mode can help users save energy by changing the compressor speed and the frequency of the defrost cycle. As for keeping food fresh, the Twin Cooling™ system ensures that food stays fresher for longer by changing the temperature and humidity in the refrigerator and freezer using independent evaporators and fans.