LUX­URY ON WHEELS

Oil and Gas - - AUTO -

The new Rolls-Royce Phan­tom has made its de­but in Oman. Fol­low­ing its re­cent global de­but in Lon­don, the new flag­ship of the lux­ury car man­u­fac­turer was pre­sented by Al Je­naibi In­ter­na­tional Automobiles the ex­clu­sive im­porter for BMW, MINI and au­tho­rized deal­er­ship for Rolls-Royce in Oman

The New Phan­tom fea­tures a spec­tac­u­lar Be­spoke ad­vance­ment with ‘The Gallery’. An un­prece­dented new con­cept in lux­ury, ‘The Gallery’ rein­ter­prets the mo­tor car’s dash­board for the first time in 100 years. Own­ers will be able to com­mis­sion a truly in­di­vid­ual work of art that spans the width of ‘The Gallery’ and sits be­hind a sin­gle pane of glass in their New Phan­tom.

“Phan­tom is the epit­ome of ef­fort­less style, an his­tor­i­cal name­plate that oc­cu­pies its very in­di­vid­ual space in the lux­ury con­stel­la­tion”, said Ay­man Ghanem, Gen­eral Man­ager of Sales for Mid­dle East and Africa at the un­veil, and con­tin­ued: “Ev­ery one of our cus­tomers – each a con­nois­seur of true lux­ury – was ask­ing for some­thing even more in­di­vid­ual to them, and we are proud to present New Phan­tom as a modern yet time­less mas­ter­piece which al­lows to make your mo­tor car truly as unique as your fin­ger­print.”

New Phan­tom of­fers a wholly new, con­tem­po­rary de­sign in­ter­pre­ta­tion of Rolls-Royce Phan­tom DNA. The all-new alu­minium ‘Ar­chi­tec­ture of Lux­ury’ un­der­pin­ning the New Phan­tom is lighter, stiffer, qui­eter and more tech­no­log­i­cally ad­vanced. The many years of en­gi­neer­ing en­sures the ar­chi­tec­tural and pro­por­tional lineage of Rolls-Royce while de­liv­er­ing a whole new level of ‘Magic Car­pet Ride.’

An all-new 6.75 litre twin-turbo V12 en­gine is the silently beat­ing heart of New Phan­tom, pro­vid­ing a per­fectly tuned level of power and per­for­mance. En­gi­neers have also dis­creetly ap­plied Satel­lite Aided Trans­mis­sion, rear-wheel steer­ing and a myr­iad of be­hind the scenes tech­nol­ogy to pro­vide an ef­fort­less ex­pe­ri­ence. The New Phan­tom is the most tech­no­log­i­cally ad­vanced Rolls-Royce ever.

From the mo­ment Sir Henry Royce in­tro­duced the Rolls-Royce Phan­tom in 1925 it was judged ‘The Best Car in the World’ by the cognoscenti. As a re­sult it has con­veyed some of the world’s most in­flu­en­tial and pow­er­ful men and women to the most defin­ing his­tor­i­cal mo­ments over the last 92 years.

Com­ment­ing on the launch, Vi­nay Pi­parsa­nia CEO of Rolls-Royce Mo­tor Cars Al Je­naibi, said, “With this new car a new bench­mark has now been set. The eighth gen­er­a­tion of its name­plate, the 2018 Phan­tom her­alds a new lux­ury busi­ness model, demon­strat­ing that Rolls-Royce op­er­ates in the lux­ury goods in­dus­try like no other. As this new chap­ter in the Rolls-Royce story be­gins, it is the new Phan­tom that points the way for­ward for the global lux­ury in­dus­try.”

Newspapers in English

Newspapers from Oman

© PressReader. All rights reserved.