THE FOUR: THE HID­DEN DNA OF AMA­ZON, AP­PLE, FACE­BOOK, AND GOOGLE

Oil and Gas - - BOOK CORNER - BY SCOTT GAL­LOWAY

For all that’s been writ­ten about the Four over the last two decades, no one has cap­tured their power and stag­ger­ing suc­cess as in­sight­fully as Scott Gal­loway. In­stead of buy­ing the myths these com­pa­nies broad­cast, Gal­loway asks fun­da­men­tal ques­tions. How did the Four in­fil­trate our lives so com­pletely that they’re al­most im­pos­si­ble to avoid (or boy­cott)? Why does the stock mar­ket for­give them for sins that would de­stroy other firms? And as they race to be­come the world’s first tril­lion-dol­lar com­pany, can any­one chal­lenge them?

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