SCHNEIDER ELECTRIC LAUNCHES ‘GO GREEN IN THE CITY 2018’

Schneider Electric, the leader in digital transformation of energy management and automation, has launched Go Green in the City 2018, its global contest to find bold ideas and innovative solutions for smarter, more energy-efficient cities. Across the Arabian Gulf, public, private, and academic sectors are collaborating on developing SmartCities innovations, especially for Dubai Smart City and Masdar City in the UAE. The Middle East is key for supporting the global Smart Cities technology market reaching $775bn by 2021, according to BCC Research. Sevda Esenturk, vice president of HR for Gulf Countries and Pakistan, Schneider Electric, said: “Smart Cities in the Arabian Gulf have among the world’s most ambitious visions. Our Go Green in the City contest is tapping into the knowledge of the region’s student developers to foster innovations that can take Smart City sustainability to the next level. We are broadening students’ horizons and helping to bring their innovations to a global audience and market.”