Oil and Gas
ORGANIC INDIA FORAYS INTO OMAN
Organic India, a well-established brand in India, has made its foray into Oman introducing a range of products that include 11 varieties of tea, organic honey and organic ghee. To mark the launch of the brand in Oman, General Manager Export for Organic India, Gurpreet Singh was recently in Muscat along with its exclusive distributors Barakat Muscat International, headed by Araj Mohandass.
“Barakat Muscat International has endeavoured to introduce brands in Oman that are not only established but lead towards a healthy lifestyle. With Organic India, we are reiterating our commitment to bring more organic offerings,” said
Araj Mohandass. The other offerings include virgin coconut oil as well as food supplements such as wheatgrass, moringa and psyllium husk. In the coming months, a variety of organic spices, pulses, rice and oils will also be made available in the Oman market. Currently, this range is exclusively available at The Sultan Centre. Talking about the expansion into the Oman market, Gurpreet Singh stated an overall shift can be seen in the food industry in favour of organic products owing to health benefits. At the same time, Organic India is one of the few companies in the world that believes and works on backward integration i.e. guiding and assisting farmers in organic farming. “The high quality standards that Organic India delivers can be appraised by the fact that many of its products are retailed at Fab-India, India’s largest private retail platforms for craft-based products,” said Gurpreet. The brand has expanded its portfolio to include a mix of organic, ayurvedic, herbal and natural products that provide holistic wellness, he said adding that the organic offerings being introduced in most of the GCC markets have been receiving good response from customers.
“While natural and organic fare does come at a higher price, the gap is not that wide for some products and consumers are willing to pay more for the benefits it offers,” added Araj. Going by the overall awareness and market trend, Araj is confident that Organic India will grow exponentially and carve a niche for itself in Oman.