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Shell Intilaaqah Oman launched ‘As­pire and In­spire’, an evolved edi­tion of the two decade so­cial in­vest­ment pro­gramme to con­tinue em­pow­er­ing Omani tal­ent.

The new in­ter­ac­tive plat­form is ded­i­cated to en­trepreneurs who as­pire to cre­ate their own busi­ness ven­tures, once suc­cess­ful, con­tinue to in­spire their com­mu­ni­ties, mak­ing a pos­i­tive im­pact on Oman’s so­cial and eco­nomic de­vel­op­ment.

Shell Intilaaqah Oman is a long-stand­ing ini­tia­tive that aims to sup­port en­trepreneurs by stim­u­lat­ing their in­nate imag­i­na­tion, while en­sur­ing they ac­quire the skillset to for­mu­late and de­velop their busi­ness ideas and make them a re­al­ity. The lat­est edi­tion of the pro­gramme fo­cuses on em­pow­er­ing par­tic­i­pants to take cal­cu­lated risks to ex­cel in their busi­ness jour­ney, in or­der to be able to in­spire oth­ers by shar­ing the valu­able lessons they learned along the way. “Shell Intilaaqah Oman con­tin­ues to cap­ture the spirt of its par­tic­i­pants and through their de­ter­mi­na­tion and hard work, we are con­fi­dent they are able to work to­wards es­tab­lish­ing suc­cess­ful busi­nesses.

The ‘As­pire and In­spire’ plat­form is a true re­flec­tion of the train­ing phases an en­tre­pre­neur goes through. They are first as­pired to cre­ate some­thing and through their ex­pe­ri­ence and suc­cess be­come in a po­si­tion to in­spire oth­ers. It’s with great pride that we con­tinue to en­cour­age the de­vel­op­ment of SMEs and en­trepreneurs in the Sul­tanate by of­fer­ing pro­fes­sional train­ing, guid­ance and busi­ness de­vel­op­ment ser­vices,” said Na­jwa Al Kindi, Di­rec­tor of Shell Intilaaqah Oman.

Through the five phases, the as­pir­ing par­tic­i­pants evolve as they build the skillset, work­ing knowl­edge and de­velop their busi­ness ideas. The ‘As­pire and In­spire’ plat­form is struc­tured to meet the re­quire­ments of en­trepreneurs. The phases, which can be taken in any se­quence in­clude Bright Ideas for Busi­ness Projects, How to Be­come a Suc­cess­ful Busi­ness Owner, Coun­sel­ing and Men­tor­ing, Spe­cial­ized Train­ing, and How to Man­age In­sol­vency and Stum­bling Busi­nesses. The bal­anced se­ries of tai­lored-classes and work­shops are all an im­por­tant part of the or­ga­ni­za­tions com­mit­ment to sup­port Omani en­trepreneurs and SMEs.

Al Kindi added, “‘As­pire and In­spire’ is an all-en­com­pass­ing sus­tain­able plat­form that puts en­trepreneurs at the cen­tre of the Shell Intilaaqah pro­gramme. They start as as­pir­ing par­tic­i­pants who evolve through the stages of train­ing un­til they grad­u­ate, start their own busi­ness, and then in­spire oth­ers to em­bark on the path of en­trepreneur­ship.”

Tak­ing on the re­spon­si­bil­ity to grow the pool of en­trepreneurs in the Sul­tanate, Shell Intilaaqah Oman has evolved over the years. In 2016, the pro­gramme part­nered with the Pub­lic Author­ity for Small and Medium En­ter­prise De­vel­op­ment (Riyada) which was re­cently re­newed for more two years, of­fer­ing more sup­port to en­trepreneurs in var­i­ous ar­eas; in­clud­ing train­ing, men­tor­ing and coun­selling. Dur­ing 2017 alone, Shell Intilaaqah Oman trained ap­prox­i­mately 800 as­pir­ing en­trepreneurs, help­ing cre­ate over 200 jobs in 70 start-ups.

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