Anup Engineering, a leader in the direct replacement and shutdown market in India, intends to focus on the hydrocarbon sector - Refineries, Petrochemicals, Chemicals and Fertiliser companies of the Middle East region, says Rishi Roop Kapoor, CEO, Anup Eng
COULD YOU GIVE AN OVERVIEW OF ANUP ENGINEERING’S BUSINESS LINE?
Anup Engineering is primarily into manufacturing of static process equipment - mainly Shell & Tube Exchangers, Columns, Reactors and Pressure Vessels for core sectors like Crude oil Refining, Petrochemicals, Fertilisers, Chemicals, Power and Water treatment plants. All these equipment require high end engineering and design capabilities such as Thermal Design and Vibration Analysis, FE Analysis and designing under fatigue conditions. Anup is well placed to offer equipment as well as special design services.
THE COMPANY’S PRESENCE IN THE MIDDLE EAST REGION AND OMAN IN PARTICULAR?
We have in the past several years
supplied to several end-users in the Middle East region directly as well as via EPC contractors, catering both to the replacement as well as new project requirements. We have supplied to ORPIC – Oman, SABIC & Saudi ARAMCO in Saudi Arabia, several projects in the UAE as well as Kuwait.
We have appointed our representatives in the key markets and now intend to intensify our marketing efforts in this market in a major way.
WHAT ARE THE LATEST TRENDS IN THE HEAVY ENGINEERING FIELD?
Heavy Engineering businesses just as any other business are seeing a huge surge of technology assimilation in all aspects including design, manufacturing, quality control and project management. With more process plants focusing on modernisation and attaining the flexibilities to process sour crudes, the criticality of the processes - in terms of complex materials, higher operating pressures and temperatures - has escalated tremendously. The complex materials of construction and challenging designs translate into ever increasing & challenging expectations from fabricators to comply with.
THE COMPANY’S PRODUCT RANGE AND EXPERTISE IN THE REGION?
Anup Engineering is a leader in the direct replacement and shutdown market in India. Middle East which is the global hub for process, is a very strategic market for us in the immediate future. We believe that our fast deliveries, phenomenal on-time delivery track record, our engineering & manufacturing capabilities and state of the art infrastructure make us very well placed to cater to the end user segment in this market. We intend to leverage these strengths & our favourable location and aim to be a leading supplier of critical process equipment in this region in the next 3 years.
EXPANSION AND GROWTH STRATEGIES IN THE REGION?
We have managed to grow at a very good clip in the past 5 years to become one of the top 3 manufacturers of critical process equipment in India. Our focus for the first 3 years in the middle-east region will be on the hydrocarbon sector - Refineries, Petrochemicals, Chemicals and Fertiliser companies of the region.
Creating awareness in the market about our engineering and manufacturing capabilities is on top of our agenda.