SUSTAINABLE GROWTH
“We are now at a very exciting phase where we transition from ensuring stable operations towards growth and sustainability. This is all due to the trust that our stakeholders have put in us, and the trust we have in our people. We have set our new strategic goals taking a quantum leap towards what we aspire to be, an international market leader in Aluminium smelting,” says Said Mohammed Al Masoudi, CEO, Sohar Aluminium.
“The use of renewable energy is a big focus for us as we evaluate the possibilities in the region and integrating it in our business model where pertinent. Our future plans majorly focus on exploring the possibilities of introducing value added products and increasing our customer base to bring more value to our shareholders and to the community at large. Of equal importance are our people development and empowerment. Many of our endeavours are invested in developing the technical skills of our current and future employees through ties with the academic field and our own training institute. We hope thereby to continue improving our performance and increase our productivity aiming for long-term sustainability and positively contributing to the national economy.”