BRAND BUILDING

Ford Trucks are catering to diverse segments in Oman

In a tie-up with MHD, Ford Trucks entered Oman in 2016. How has been the response to Ford Trucks in the Sultanate in the past 3 years?

The response has been good. Market is accepting the brand as its awareness is growing.

Which are the key product segments for Ford Trucks in Oman?

Kindly share brief details of your product lineup and their respective key propositions that gives you an edge over the competition. The key segments that Ford trucks cater to are:

Oil and Gas: Crude oil tanker, fuel transportation tankers, equipment mobilisation

Logistics: Low bed trailers, flat bed trailers, fuel transportation Waste Management: Garbage compactors, skip loaders with Bin, Garbage tippers

General: Water tankers, Sewage tankers

Tell us about your sales and after sales network in the Sultanate?

We have teams in Muscat, Sohar and Salalah.

Do you offer an attractive cost of ownership advantage to your customers viz-a-viz competition when it comes to spare parts, fuel consumption and servicing?

Yes. The price is very attractive compared to other German brands. We are competitive even on spare part prices, fuel consumption and service.

Tell us about your plans for Oman market in 2019-20?

The market is growing and so we are. We have aligned ourselves with the market to provide better product and service to our customers. We are also exploring the possibility of expanding our network facilities to other cities.