Mazda’s road safety awareness for kids
MUSCAT — “Ladies and Gentlemen, now's the time to welcome the all-new 2012 Toyota RAV4 into Oman,” remarked the salesperson as he proudly presented the 2012 version of the all-time RAV4 SUV from Toyota.
Highlighting its exciting features, he stated, “The super-stylish and shingling new 2012 RAV4 is powerful and has been designed to meet the utility and performance needs of active single people; and the versatility, convenience and comfort needs of young couples, with/without children. The RAV4 sets new benchmarks in its segment with premium level of driving performance, quality, comfort and equipment.”
Indeed, the 2012 model RAV4 is home to numerous features that include a Bluetooth telephone kit, USB and AUX port for added comfort and entertainment. Its colour keyed side protection mouldings enhance not only the overall styling but also the safety aspect.
Stylistic touches abound in it — a bold radiator grille, generously sized outer mirrors and 17-inch alloy wheels denote quite strength and from its attractively designed crystal headlight cluster to its cleverly recessed fog lamps, outside turn lamps and rear combination lights, the consistency of its sporty yet sophisticated image is bright and clear.
The RAV4 easily conjures up a premium image without losing its powerful and modern iconography. A natural progression from classic RAV4 styling, this version boasts of the same fluid lines and dynamic form. The Toyota RAV4 is smooth and stable under way. RAV4'S available four-wheel-drive system works very well in tough conditions as well as rocky and desert roads.
The RAV4 has an aerodynamically efficient profile strategically relieved by sharp character lines. A coefficient drag of 0.33 is among the best in its segment and a major factor in minimising wind noise and maximising fuel economy.
“With its sporty and premium design, the refined cabin environment of the new RAV4 frees up one's sense of individuality. Ample space and ergonomic seat design and reduced noise and vibration create a relaxing sanctuary on the road,” felt an avid automotive blogger soon after taking a long ride in the new model.
RAV4'S highly evolved 2.4-litre engine is simply beyond compare in its class. Toyota's advanced Variable Valve-timing intelligent or VVT-I technology guarantees superior engine performance and ultra-efficient fuel economy whether in the city or in the wide-open spaces of the country. A versatile interior design and exterior styling reinforces the RAV4’S reputation for all-round excellence.
Coupled with the powerful engine is the “world’s first active torque control 4WD System”. The system electronically detects the traction requirement of the front and rear wheels depending on road conditions and automatically controls the traction being MEN’S lifestyle and fashion magazine Esquire has announced the Kia Optima as the “Most Gorgeous Car Under $20,000K.” Editors were especially impressed by the South Korean automaker’s “clean and inspiring” design. Moreover, numerous other automotive publications have made positive comparisons of its exterior to the more upscale Audi.
Kia's Michael Sprague, Vice-president Marketing & Communication says, “Esquire defines and shapes men’s style and fashion in today’s contemporary culture, and this recognition further validates Optima’s tremendous value proposition with its unmatched combination of world-class design, advanced technology and fun-to-drive performance. The stunning design and value of the Optima has significantly increased MAZDA Oman is all geared up to host a first-of-its-kind event on ‘Road Safety Awareness Day’ for children in the Sultanate. The event is being held in conjunction with the Royal Oman Police (ROP), and will be held on Saturday, January 21, 2012 at the ROP Traffic Centre in Seeb, from 9am to 12pm.
Open to children below the age of 12, the event aims to promote safety and community awareness by involving the children in a series of interactive scenarios with a strong ‘road safety’ message. All parents, as well as schools can encourage their children to participate in this event. Children who want to participate in the event can be registered earlier, and those who are unable to register their children in advance can come to the venue and get them registered.
The event will be conducted by ROP officials, and will also have a special drawing competition for the children. Colouring and drawing material will be provided to the children at the venue.
“We would like to thank the ROP for their co-operation and support in addressing the important issue of ‘Road Safety’. We decided to organise this event for children, as they are the drivers of tomorrow; and it is through them that adults, as well as youngsters will learn the importance of road safety,” avers Annurag Chawla, Head of Marketing and Communications, Towell Auto Centre, sole distributors of Mazda in the Sultanate.
He elaborates, “We hope that through this event we are able to make a difference and improve the understanding among children, as well as their parents of how latest technological advances and best practices can assist in accident reduction on our roads. Thereby encouraging more responsible attitudes to road usage, that will lead to a safer driving environment in the Sultanate.”
Mazda has been at the forefront of several CSR initiatives in the past, and as a responsible corporate entity in the Sultanate, is deeply committed to the community and its well-being. The ROP Traffic Centre is located on the way to the Oman International Exhibition Centre, near the Oman Automobile Club in Seeb.