Infiniti sales mark 34.5 per cent growth in 2011
MUSCAT — The Infiniti sales marked a whopping 34.5 per cent growth last year compared to the previous year, according to the officials of Suhail Bahwan Automobiles LLC. Speaking on the sidelines of the launch of the 2012 Infiniti FX, the management claimed that the brand has conquered more than 22 percentage of the market share.
The all-new Infiniti FX 2012 was launched at a glittering ceremony at the Infiniti IREDI Showroom in Suhail Bahwan Automobiles (SBA) enclave in Qurum in the presence of Ahmed Suhail Bahwan, SBA Chairman, Juergen Schimtz, General Manager, Infiniti Middle East, Divyendu Kumar, Managing Director of SBA, and Atul Dhagat CEO, Suhail Bahwan Automobiles LLC.
“SBA is totally committed to supporting the Infiniti brand in Oman. We are putting a lot of effort into our sales and service network to make sure the customer is feeling special because I think a personalised service with the human experience will definitely offer a Total Ownership Experience to our customers,” said Ahmed Suhail Bahwan, Chairman of Suhail Bahwan Automobiles.
The iconic FX design has been given an aggressive new front grille and fascia — featuring a heavy influence from the stunning Infiniti Essence Concept — as well as a new 20-inch wheel design and an updated instrument cluster.
“We are planning to have an aggressive campaign to enhance brand awareness and increase sale points as it seeks to capture a more share of the market in the luxury car category,” said Divyendu Kumar, Managing Director of Suhail Bahwan Automobiles. “The Infiniti brand is so loaded with glamour and engineering competence that everything around it should reflect excellence. That is the very reason why SBA has invested heavily in the infrastructure around Infiniti in Oman. The state-of-art showroom is our tribute to the distinct Infiniti design philosophy,” he continued.
Juergen Schmitz, General Manager of Infiniti Middle east said, when you evaluate a company's performance, you start by analysing the figures: the changes in turnover, profitability, profit margins and market share. You make the figures talk. You look at the trends of the last few years. The figures never lie. If there is growth, it's a sign of good health.
“Infiniti has consistently grown its line-up of luxury vehicles in the country. Infiniti's lineup has grown further in 2011 with major additions: the all new Infiniti G 25, Infiniti M37, Infiniti M56 and Infiniti QX56. Today, Infiniti is the most dynamic luxury global automotive brand in the world and particularly in the Sultanate.with the launch of the Infiniti FX 2012, we are expected gain more share in the segment. Today, the Infiniti line-up consists of the premium luxury G Sedan, G Coupe and G Convertible, the EX35 Luxury Crossover, the FX35/50 Performance Crossover, the M37/56 Mid-size Premium Luxury Sedan and the QX56 Full-size Luxury SUV,” he added.
"The 2012 MY Infiniti FX is a fusion of sports car and SUV with breathtaking styling, exciting driving dynamics and advanced technology. The 2012 FX also adds two new colours to its vibrant palette — Iridium Blue and Graphite Shadow. Since its introduction to the Sultanate, the FX has been one of the fastest-selling models in the Infiniti line-up.
Continuing as one of the most aggressive expressions of sport and utility prowling the streets today, the 2012 Infiniti FX is available with a choice of a 390-horsepower 5.0-liter 32-valve DOHC V8 engine with VVEL (Variable Valve Event and Lift) or with a 303-horsepower 3.5-liter 24-valve DOHC V6 engine.
Both engines are paired with a standard 7-speed automatic transmission featuring Adaptive Shift Control (ASC). Solid magnesium paddle shifters are available on FX35 and standard on FX50.
The 2012 Infiniti FX is also offered with Intelligent All-wheel Drive, doublewishbone front/multi-link rear suspension and large 4-wheel disc brakes, complimented by Continuous Damping Control (CDC®) and Rear Active Steer as standard on FX50. Intelligent Brake Assist is also available on selected FX models.
Inside, the FX interior provides a warm, inviting environment, highlighted by a driver-oriented cockpit with intuitive controls, available sport seating and advanced audio, navigation (including Arabic language support and direction of Mecca feature) and technology — ranging from a Bose 11-speaker Premium Sound system to the Infiniti Intelligent Key, Intelligent Cruise Control (Full-speed Range) and Around View® Monitor system. The 2012 FX is offered as: FX50 AWD with 5.0-litre V8, FX35 AWD with 3.5-litre V6.
An emotionally rewarding experience
Infiniti designs for life, rather than mechanics, following its own course to offer those who share the Infiniti vision an emotionally rewarding driving experience — and one that is always true to itself. Throughout the Infiniti FX, stunning style balances with versatility to compose a seamless whole. Bold design and visionary engineering mesh, creating a masterwork defined by stylish lines and shimmering materials, while producing something optimally functional, efficient, streamlined and cool.
Yet there is meaning behind every carefully crafted curve and shaped, polished metal. It is design that employs inspiration and indulgence in equal measures with the understanding that style should evoke, as well as engage. The FX makes that statement without any sacrifice.
Functionality has an important role in the design of the Infiniti FX. Traditionally, side air vents are strictly a design element, to make the vehicle look a little faster, a little more stylish. But Infiniti is prone to challenge traction. That's why the FX designers took a fresh look at how to best utilise air vents, keeping the traditional styling, while enhancing the purpose. The results are amaz-