Oman Daily Observer

Toyota’s tough Hilux with attractive offer

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SOLD in over 180 countries, the Hilux has carved a special niche for itself in the Middle East. Having led the segment for a long time, it commands very wide and popular appeal; attest the rave reviews, “The Toyota Hilux is one of the best LCVs on the market, with a dynamic presence integratin­g advanced power and quality. In fact, Hilux blends new sophistica­ted design, setting the standards and leading the way for a new generation of versatile utility vehicles.”

The current 8th Generation Hilux models are stunning in design and amenities. Their performanc­e & safety parameters are amongst the best and the strong frame and suspension impart toughness for any demanding task. Apart from this, high quality materials are used to ensure an attractive look & feel. The distinctiv­e Toyota grille renders the Hilux instantly recognisab­le. Tough tray bodies protect cargo and increase carrying capabiliti­es, while alloy or steel wheels are fitted with wide tyres for a better grip. The wonderful Hilux is currently available with an attractive Cash Gift up to RO 2,200, during the ‘Toyota For Sure’ campaign that will go on until April 20, 2017 (Thursday). (Conditions apply. Cash Gift is applicable for all personal purchases and not for Government Organisati­ons & Ministries. Cash Gift may vary between model grade, model year and production year. Please visit the nearest Toyota showroom for further details.)

The Hilux is the product of a meticulous customer feedback & terrain research by Toyota. Mr Osamu Tomioka, the Hilux Assistant Chief Engineer has spoken about its painstakin­g developmen­t process, “Until now, a vehicle’s value was determined by how ‘tough’ it was. However, in developing Hilux, we wanted to fundamenta­lly rethink what ‘tough’ means. We heard from people that the vehicles are the foundation of their lives, an indispensa­ble tool, space for the family, and so on. By getting to know the roads and the people, we learned that a different kind of “tough” was needed. Under rough road conditions, of course the vehicle should be tough.”

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