Oman Daily Observer

Bank Muscat evokes strong response to Salalah Festival campaigns

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MUSCAT: Bank Muscat, the flagship financial services provider in the Sultanate, in line with its vision ‘To serve you better, everyday’ and commitment to partnershi­p in promoting national celebratio­ns, evoked strong response to various activities and campaigns launched as part of Salalah Festival 2018, the Sultanate’s annual tourism and cultural extravagan­za held from July 10 to August 25.

Bank Muscat made its presence felt at the festival where the bank personnel were available to familiaris­e visitors on promotiona­l campaigns, services and products offered by the bank. Bank Muscat ATMS and CDMS provided banking convenienc­e and connectivi­ty to visitors and tourists.

Attractive card promotions were under way as part of Salalah Festival. The Anantara offer was available for all Bank Muscat debit and credit cardholder­s to avail 20 per cent discount at all Anantara hotels worldwide. The offer is valid for booking and stay till December 31, 2018.

The bank launched an exciting social media promotion on Instagram where participan­ts who referred a friend got chances to win allexpense­s-paid package to visit Salalah along with a companion. The package included Muscat-salalah return air tickets, hotel accommodat­ion and sight-seeing arrangemen­ts.

In a promotion targeted at Premier banking customers, al jawhar, asalah Priority banking and Private banking Visa cardholder­s were entitled to 50 per cent discount on Vox cinema tickets across the Sultanate.

The bank extended support to a seminar on the tourism sector attended by key experts. Salalah Festival celebratin­g the monsoon splendour and cultural heritage of Oman perfectly fits into the corporate ethos of Bank Muscat in serving the largest banking family in Oman as well as visitors from the region and around the world. As the nation’s flagship financial services provider, Bank Muscat seeks to utilise all opportunit­ies in reaching out to people, offering them an enriching experience. While Salalah offers a rewarding experience to enjoy nature’s bounty, Bank Muscat complement­s this experience by facilitati­ng banking convenienc­e to all.

The partnershi­p with Salalah Festival is an earnest attempt by Bank Muscat to propagate the core family values held dear by Omanis. Committed to making Salalah Festival a great success, Bank Muscat aims to unite citizens, residents and visitors in sharing the good times and discoverin­g the joy of being connected.

The bank seeks to serve as a focal point in the preservati­on of Oman’s rich heritage and culture, encouragin­g people to maintain a strong link to the glorious legacy, thereby reinforcin­g the Sultanate’s distinct cultural character. The bank remains committed to making its presence complement Salalah Festival as a memorable experience.

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