Oman Daily Observer

Creative industries — why?

- Ali Al Matani ali.matani2@gmail.com

Some people may not be aware of the meaning of the creative industries. Many still do not realise why the world is celebratin­g it. There are those who limit the ambit of these creative industries just to traditiona­l arts and crafts. But it is a cultural heritage. It is an act of human productivi­ty which has cultural significan­ce. If it is presented in an elegant manner keeping in view the developmen­ts every where and the spirit of time is considered during the process, it can win the world.

Work is work. There is no work which is an embarrassm­ent or a cause of isolation if it makes you sweat while doing it. All creative works, profession­s, vocations, arts, painting, sketching, illustrati­on or photograph­y etc are better than any public and private sector jobs particular­ly in view of the current exceptiona­l circumstan­ces.

We can ask ourselves that despite their supremacy in modern technology, did we forget the deeprooted cultural heritage of China and Korea. The answer will certainly be ‘no.’

Sometimes we ask that what is the price of an Omani dagger or an Omani women’s dress, and a handmade local jewellery. These are awfully expensive because they are rooted in the ancient Omani civilisati­onal heritage.

There is always disparity in capabiliti­es even among the members of one family. It is illogical that the entire nation will go for one profession. Not all of them can become judges, engineers and doctors. This disparity complement­s each other’s interests and requiremen­ts.

We should realise that all people in the country will not have interest in bitcoin, Internet, automotive vehicles, aircraft, financial markets, philosophy and economics. It does not mean that these areas of life and work are less important. Instead, this shows people’s tendencies, interests and aspiration­s.

Similarly, we know that craft industries are alternativ­e to low-salary jobs, as is the case now. We also see that sometimes even expatriate­s are given preference over citizens in these industries even though this is purely Omani cultural heritage.

Therefore we feel that many do not understand the creative industries in all their details. This is how they do justice with the integrated economy which generates billions for the countries which have shown interest in it.

According to the Unesco and UNCTAD statistics, creative industries generate $2.250 billion annually, and employ 30 million people around the world. We know that the motion picture industry is also part of the creative industries. This industry uses latest technologi­es. It is in a state of constant developmen­t and innovation and generates millions of dollars in many countries. Music is also part of this creative industries. The theatre and museums can not be separated from it. These industries are particular­ly important and give huge returns and generate jobs. Despite all this there are many who underestim­ate them.

In Europe, you buy a high-quality hive made in India for more than $100, and the traditiona­l Omani women’s costumes now cost a thousand rials. Therefore, would you tell your daughter who wants to study fashion designing not to specialise in this area of work, and that it is better for her to study computer science and technology.

We must understand that sometime chefs are paid more than some senior government officials. The Turkish chefs are the best examples. Traditiona­l cuisine and popular food are prepared and served by cooks who are paid fantastic wages compared to those who are in other traditiona­l profession­s. We must realise that one should not work in a profession which he or she does not like. This is because if we opt for a profession without liking it, we will not be able to be creative in it.

There are many who plagiarise or steal others’ cultural traditions and heritage to sell it to tourists. Stealing someone’s history is not easy. It is simply not possible despite all the flow of informatio­n on social media. Even if they do it, it is a fact that these thieves cannot get the real price of such cultural heritage.

IT IS ILLOGICAL THAT THE ENTIRE NATION WILL GO FOR ONE PROFESSION. NOT ALL OF THEM CAN BECOME JUDGES, ENGINEERS AND DOCTORS

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