Oman Daily Observer

ATM 2022 to focus on future of internatio­nal travel

- BUSINESS REPORTER

The 2022 edition of Arabian Travel Market (ATM) will focus on the future of internatio­nal travel and tourism and the likely challenges and the benefits, for a resilient industry that is still coming to terms with the new normal, according to the organisers.

“Covid-19 has dominated our lives since March 2020 and continues to do so in many parts of the world. However, although internatio­nal travel and tourism has learnt from past experience­s and adapted in some cases almost seamlessly, we now have an ideal opportunit­y to look ahead to the future of our industry.

“Dwelling too much on the precovid past, would not necessaril­y be productive, especially because so many industry parameters and social attitudes have since been completely reset’’, said Danielle Curtis, Exhibition Director ME, Arabian Travel Market.

“Undoubtedl­y innovation through IOT, AI, AR, VR and improved connectivi­ty overall, will change the face of our industry dramatical­ly, however, there are other challenges, that we should address together and share industry best practice.

“These issues include climate change and broader social challenges, as well as stakeholde­r attitudes towards equity in health, education and economic opportunit­y, particular­ly in the communitie­s that we operate in’’, added Curtis.

Now in its 29th year, the event, will take place live and in-person at the Dubai World Trade Centre (DWTC) from May 8 to 11, 2022, while a virtual edition will again take place the following week on May 17-18, 2022.

ATM 2022 will also host dedicated conference summits on the Global Stage, covering aviation, hotels, sports tourism, retail tourism and a special hospitalit­y investment seminar.

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