National Finance joins ‘Tamkeen’ initiative

MUSCAT: In an effort to empower women in various fields, National Finance, the leading finance company in the Sultanate of Oman, signed a partnership agreement with Dar Al Atta’a Association in cooperation with the Ministry of Agriculture, Fisheries Wealth and Water Resources, to support 50 women with limited income by instilling skills for beekeeping and honey production. The signing ceremony was held under the auspices of Dr Saud bin Hamoud al Habsi, Minister of Agriculture, Fisheries and Water resources. The agreement was signed by Tariq bin Sulaiman al Farsi, Chief Executive Officer of National Finance and Maryam bint Issa al Zadjaliyah, Chairperson of Dar Al Atta. Falling under Dar Al Atta’s ‘Tamkeen’ initiative, the women will acquire knowledge and practice beekeeping in order to generate sustainable income through this training and development programme. The women’s beekeeping project will target women in different Governorates.

Dar Al Atta’a, the programme’s implementer, will manage the project, follow up with the participants and promote the venture. The beneficiaries will benefit from the trainers’ knowledge and be provided with the necessary tools to initiate their own projects. Moreover, they will also enlist products under the brand name of Dar Al Atta “Min Beiti”.

“We are grateful to National Finance for supporting this initiative and helping low-income women find an additional source of income. With the help of this, these women will be able to support their families’ needs and enhance their lives. In turn, we will ensure the participants receive training in the essential skills to manage the project and supervise its implementation phases. Once they are able to develop their business, these women will receive further training over time to strengthen and expand their knowledge in this field,” said Dar Al Atta’a Chairperson, Maryam al Zadjali. The project seeks to boost honey production and commercialise bee products.