Globalisation: Preserving cultural identity
AS our world becomes more interconnected, the effects of globalisation on local cultures are vast and complex. With the expansion of multinational corporations and the emergence of social media, globalisation presents both advantages and obstacles to communities worldwide.
As local customs and traditions encounter global influences, preserving cultural identity has become increasingly crucial.
Globalisation has enabled unprecedented cross-border exchange of ideas, goods and people. In many instances, this proliferation of trade and technology has triggered the elimination of the insulation of local cultures, thereby exposing them to a multitude of external influences. This exposure frequently results in the convergence of traditions and the assimilation of foreign customs, potentially compromising the unique identity of local cultures and causing a noticeable impact on the cultural norms of many countries.
Additionally, the rise of global brands and franchises has caused the replication of urban environments across the world, thereby reducing the uniqueness of local architecture and cuisine. Western media’s widespread influence, for instance, has introduced Western norms and values, which in turn have challenged traditional beliefs and practices in many societies.
As globalisation continues to present challenges, communities worldwide are taking action to protect their cultural heritage. From grassroots initiatives to government plans, various programmes have been employed to preserve cultural knowledge, traditions and values. One effective method is through the revitalisation of traditional arts and crafts. By supporting local artisans and promoting traditional craftsmanship, communities can enhance the survival of valuable knowledge passed down through generations.
International organisations such as Unesco play a vital role in recognising and safeguarding cultural heritage, offering resources and expertise to communities in need. Moreover, there is an increasing focus on cultural education and awareness initiatives. By cultivating a sense of pride in one’s cultural heritage from a young age, communities can encourage a feeling of belonging and identity among future generations. Festivals and events that feature traditional music, dance and cuisine provide opportunities for communities to honour their cultural wealth while sharing it with the wider world.
One example is Bhutan, a nation nestled in the Himalayas, that has taken measures to safeguard its distinct cultural identity in the face of globalisation. Through policies such as Gross National Happiness, Bhutan prioritises cultural values and traditions alongside economic progress. The government supports local artists in marketing their traditional arts and crafts, both domestically and internationally, through training programmes and cultural events. In Japan, there is a strenuous effort to preserve cultural identity by recognising and protecting traditional practices, such as tea ceremony, kimono wearing and Kabuki theatre. The Agency for
Cultural Affairs is one such organisation that works to protect cultural heritage through funding of cultural programmes and promotion of cultural tourism that aims at presenting authentic cultural experiences to encourage visitors to engage with local traditions.
To further enhance the discussion on the impact of globalisation and efforts to preserve cultural identity, we can delve into additional aspects such as language preservation. Language is a fundamental component of cultural identity. Globalisation can lead to the dominance of certain languages, potentially endangering minority languages. Efforts to preserve linguistic diversity include language recovery programmes, bilingual education curricula, and the documentation of endangered languages. Furthermore, cultural diplomacy is a powerful tool governments and organisations can employ to foster mutual understanding and cooperation between nations. Through cultural exchange programmes, exhibitions, and heritage preservation initiatives, diverse cultures can be celebrated and respected internationally. Still, indigenous communities may face particular challenges in preserving their cultural identity in the face of globalisation. Their struggles for self-realisation often intersect with movements to defend their land rights, traditional knowledge and cultural values.
A tool that can effectively preserve cultural identity in the face of globalisation challenges is saving digitised formats of cultural customs and traditions. In today’s increasingly digital world, preserving cultural heritage in digital formats is becoming more important. Digital archives, virtual museums and online platforms provide opportunities to share cultural knowledge worldwide while ensuring its long-term accessibility and preservation. Digitisation of culture could assist and empower local communities to take ownership of their cultural preservation efforts. It is imperative to empower local communities to take charge of their cultural preservation. Through community-led initiatives, participatory decision-making processes and capacity-building programmes, communities can actively protect and promote their unique traditions and customs.
By delving deeper into these dimensions, we can develop a more comprehensive understanding of the intricacies surrounding cultural identity preservation in the face of globalisation. These intricacies highlight the significance of taking a holistic approach that tackles the various aspects of cultural identity preservation in an interconnected world. While globalisation could present challenges to local cultures, it also offers opportunities for crosscultural exchange and collaboration. By embracing diversity and actively preserving their cultural heritage, communities can navigate the complexities of globalisation while retaining their unique identity. The world can move towards a more inclusive and culturally rich future through public engagement, government support and international cooperation.
BY EMBRACING DIVERSITY AND ACTIVELY PRESERVING THEIR CULTURAL HERITAGE, COMMUNITIES CAN NAVIGATE THE COMPLEXITIES OF GLOBALISATION WHILE RETAINING THEIR UNIQUE IDENTITY