Vodafone Oman’s ‘Steps for Goodness’ campaign collects more than 1 billion points
Vodafone Oman has set a new record with more than 40,000 people joining its innovative “Steps for Goodness” Ramadhan campaign and collecting more than one billion points for a cause.
The annual initiative, now in its second year, successfully marries technology with philanthropy, illustrating how everyday activities can be transformed into acts of kindness and community benefit.
At the heart of the initiative is the My Vodafone App, a digital conduit through which Vodafone Oman invited the entire nation to participate. By simply downloading the app and walking, users converted their steps into points, which then translated into donations for various causes in partnership with Al Rahma Association.
This simple act of walking, often overlooked as a mundane part of daily life, was reimagined as a powerful tool for change.
The initiative was not just about promoting health and fitness but also about building a community of conscious individuals committed to making a difference. Each week of Ramadhan brought a new focus for the campaign’s charitable efforts, demonstrating Vodafone Oman’s commitment to addressing diverse social and community needs. The first week resulted in supporting over 230 individuals with special needs, while week two raised relief aid for Gaza.
In week three, participants were able to help support 167 underprivileged families with donations for their Eid preparations, and in the final week, emergency support was provided to five families in financial crises through the Fak
Kurba programme.
“Steps for Goodness is not just a campaign, it’s a testament to the power of collective action and the impactful synergy between technology and the spirit of giving in Ramadhan.
It has set a high bar for how technology can be harnessed for social good,” expressed Usama Abdullah al Saifi, Vodafone Oman’s Brand Manager. “Our heartfelt gratitude and appreciation go out to each and every one who participated in making a difference.