Areej is among the few listed companies in Oman that has rolled out several brands including MINARA
Areej Vegetable Oils & Derivatives (AVOD) is one of the largest companies in the Sultanate manufacturing products for leading multinationals. The company has a modern and hygienic plant and manufactures and markets top quality cooking oils, ghee, margarines, specialty fats and butter products. Areej products are marketed in the GCC as well as Middle East countries through distributors and exported internationally. In Oman, the company is a market leader with brands like MINARA, SOHAR, JABAL AKHDAR and MUSCAT MARGARINE. Multinational Corporations such as EMBORG and UNILEVER choose AVOD’S quality and state-of-art technology to source their requirements for the Gulf. UNILEVER, the world’s largest margarine manufacturer sources vegetable ghee, corn oil and frying solution from AVOD.
Established in 1980, the company enjoys around 65 per cent market share in Oman and exports over 70 per cent of its total production. The total production capacity is around 240,000 MT equivalent to 800 TPA per day. With the growth rates moving into a higher trajectory each year, the company is also honing its strategy to break away from the commodity influence on the FMCG business. Areej is among the few listed companies in Oman that has rolled out several brands and is known throughout the Gulf region for innovation and trust.
The strong brand equity enjoyed by Areej’s flagship brand, namely MINARA Sunflower Oil, has enabled it to successfully break into 30 countries including GCC states and Middle East markets, with exports now accounting over 70 per cent of its total production. MINARA is now the largest cooking oil brand in Oman.
In addition, Areej Vegetable Oils has a portfolio of 12 other company brands, which are trusted names among consumers. MNC’S such as KRAFT and HEINZ, choose AVOD’S Quality and state-of-the-art technology to source their requirements for the Gulf. AVOD exports to 30 countries from Armenia to Zimbabwe in the South, from Taiwan to USA in the West.
Areej Vegetable Oils, which has been voted as “Oman’s Most Trusted Brand 2018,’’ continues to grow in new markets with products such as: Ghee in tins, Bag-in-box, polyjars; cooking oil in tins; blended oil in clear PET bottles; speciality frying oils and shortenings; mayonnaise & salad dressings.
Margarines and butter are produced with internationally standardised plant, equipment, ingredients and packing materials. To maintain high standards of hygiene, packing materials such as tin cans, plastic bottles and so on are manufactured in-house and filled immediately through automatic packing machines. The company has won several accolades including the prestigious His Majesty Cup Awards, Oman Awards for Excellence in Exports and FSSC 22000 Certifications.