One free night campaign

The tourism drive is the first of its kind in the Sultanate

Times News Service MUSCAT: Oman’s national carrier Oman Air along with Oman’s Ministry of Tourism, resorts, hotels and tour companies have joined hands to launch a one free night in Oman campaign to entice stopovers on Oman Air’s international network.

The campaign is the first of its kind in Oman and runs from February 1 to December 22, 2012 with the offer available on all classes of travel.

Abdulmalik Al Khalili, Oman’s minister of tourism, said, “One free night in Oman campaign brings the Ministry of Tourism, Oman Air, accommodation providers and tour companies into a high profile tactical campaign. It shows that our industry stakeholders can see and chase down strategic opportunities. In this case, tapping Oman Air’s growing transit market will benefit the airline, the tourism industry and generate more jobs in the tourism and transport sectors.”

Business development

The minister said, “One free night in Oman campaign is a major development for our industry. It gives tourism operators the opportunity to develop business across Oman Air’s growing international network, as well as the potential to win over the large number of travellers who pass through the Gulf to now consider an Oman stopover.”

Oman Air’s Chief Executive Wayne Pearce said, “The campaign is well timed and takes advantage of Oman Air’s international strategy and growing transit passenger market. The campaign adds value to our customers and will attract new business to the airline and Oman. It clearly demonstrates the synergy of the airline and destination joint promotion and enhanced competitiveness, enticing transit passengers to stop over and enjoy Oman.”