Times of Oman

Sohar delegation visits Germany to explore business opportunit­ies

Omani and German firms and institutio­ns can work together in education, including vocational training, logistics, healthcare and tourism, said an AHK Oman official

- ELHAM POURMOHAMM­ADI

MUSCAT: A business delegation from the Sohar region recently visited Germany, with the German Industry and Commerce Office – AHK Oman – stepping up its efforts to boost economic ties between the two countries.

“Recently, we organised and accompanie­d a business delegation visit of small and medium enterprise (SME) entreprene­urs together with the Oman Chamber of Commerce and Industry (OCCI) from Sohar to different regions in Germany,” a senior official at AHK Oman told the Times of Oman.

AHK Oman, is part of the German Chamber network that has 130 offices in 90 countries all around the globe. AHK, as it is called in Germany, is the official representa­tion of the German Industry and Commerce in foreign countries.

German expertise

Simone Lisker, head of office and representa­tive of the German Industry in Oman, AHK Oman, explained that AHK is normally always involved if business delegation­s from Germany come to Oman as it is a government agency and is working closely with government institutio­ns and export business assistance entities in Germany. “We also support and advise Omani delegation­s or visitors when they visit Germany,” said Lisker.

Commenting on the potential areas for further cooperatio­n between the two countries, she said, “There is potential in many fields of business. Germany is a country that is active in most fields of the economic map. To name just a few, German entreprene­urs are worldwide leading in sectors such as mechanical engineerin­g, automotive and renewable energy technology.”

In addition, Omani and German companies and institutio­ns can work together in areas such as education including vocational training, logistics, healthcare and tourism, in addition to environmen­tal technologi­es and all infrastruc­ture developmen­ts, said Lisker.

The official explained that AHK Oman was establishe­d in 2009 as a minor representa­tive office in Muscat and is related to the AHK network of the Lower Gulf Region including the United Arab Emirates (UAE), Qatar and Kuwait.

Regular events

AHK Oman, which is the official focal point for businessme­n planning their market entry, organises regular events to provide a platform for German and Omani businessme­n to exchange ideas, experience­s and informatio­n in order to strengthen the relations and to foster the mutual businesses between the two countries, noted Lisker.

Asked about the short-term and long-term plans of AHK Oman to enhance bilateral trade, she said that export initiative­s supported by the German government will continue to be an area of focus.

Workshops, symposia and conference­s on topics of mutual interest such as renewable energy, energy efficiency, healthcare and education will also be held, said Simone Lisker.

Promotion

“We will certainly lose no opportunit­y to inform and promote in Germany the diverse business and investment opportunit­ies in Oman through publicatio­n of articles in our newsletter­s, magazines and speaking at various conference­s and occasions in Germany,” she added.

Asked if there is any plan to establish a joint business council, Lisker said, “So far, there is no joint business council existing. As far as we know an Omani German Friendship Associatio­n was founded here in Oman recently. This associatio­n could be a sort of a first step for a joint council.”

Visa facilitati­on

Commenting on visa facilitati­on initiative­s, she noted that the German Embassy is the only authority that is able to provide and issue visas. “But of course we appreciate it a lot if the process is facilitate­d and business people and other travellers to Germany can get their visa more convenient­ly and in a shorter time. Effectiven­ess is one of the basic elements of successful­ly doing business and visas are the first step to successful business co-operation,” said the AHK Oman official.

“As far as we can assess the situation, especially during the current peak summer season when both, businessme­n and tourists together with persons in need of healthcare, are travelling increasing­ly at the same time, a bit of a longer waiting time might still probably be unavoidabl­e. We, therefore, always advise our friends and businessme­n to plan well enough in advance, especially in this season,” said Lisker.

The German embassy recently introduced a new applicatio­n form VIDEX which allows for an online completion, aimed at reducing the waiting time during an appointmen­t for visas.

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