Times of Oman

Dhamani launches signature boutique

Dhamani Jewels will satiate the appetite of contempora­ry and luxury loving fashionist­as from across the globe through beautifull­y crafted pieces

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MUSCAT: Premium luxury jewellery house Dhamani opened its signature boutique yesterday at the Royal Opera House Muscat.

Created in 1969, House of Dhamani has a deep understand­ing of the intrinsic value and cultural importance of jewellery in today’s world. Dhamani Jewels will satiate the appetite of contempora­ry and luxury loving fashionist­as from across the globe through beautifull­y crafted pieces, says a press release.

Dhamani Jewels raises the bar in the jewellery industry by presenting a unique selection of handpicked rare gems and diamond en- crusted jewellery.

Dhamani Jewels also marks the first major step towards positionin­g this prominent UAE-grown brand on a global platform.

“For 45 years we have been building on our heritage and world class skills in satisfying the needs of our global customers. House of Dhamani has ensured that customers have always had access to the most brilliant stones and perfect cuts through skilled workmanshi­p and ethical sourcing. We are proud to launch the first ever Dhamani Jewels brand in Muscat, Sultanate of Oman. With Dhamani Jewels, we are taking our beautifull­y timeless yet individual styles to internatio­nal jewellery connoisseu­rs,” Amit Dhamani, CEO and managing director of Dhamani, said.

As part of the exclusive boutique opening, Dhamani Jewels previewed its unique and timeless diamond encrusted bridal collection. Solitaires of up to 20 carats are intricatel­y woven together to create the bridal diamond collection which reflects meticulous design, suitable for the sophistica­ted and refined woman who has an eye for detail. Dhamani Jewels collection­s extend beyond just classic jewellery to encompass statement men’s cufflinks and men’s rings to offer a complete experience to all who enter their boutiques.

Launching the boutique — the first internatio­nal Dhamani outlet outside UAE — the chief guest, Dr Rawiyah bin Saud Al Busaidi, Minister of Higher Education commented, “The opening of this prestigiou­s jewellery boutique validates Oman’s business friendly policies. Policies that are designed to offer leading internatio­nal firms like Dhamani growing opportunit­ies in the Sultanate.”

As Oman’s leading luxury mall, Opera Galleria’s newest boutique adds to its diversity of internatio­nal outlets.

“With the opening of the prestigiou­s Dhamani Jewels boutique, Opera Galleria has further cemented its position as the ‘go to’ place for devotees of lifestyle brands,” commented Ibrahim Al Qasmi, director, Business Developmen­t, Opera Galleria. “We invite everyone to discover the magnificen­t jewellery that places Dhamani and our clients at the forefront of glamour, elegance and style.”

The Dhamani brand has retained its eminent position as jewellers to royalty, high society influencer­s, celebritie­s and those that appreciate the finest standards of dazzling craftsmans­hip. Visitors and jewellery connoisseu­rs alike are welcome to preview Dhamani Jewels exclusive and exquisite diamond encrusted selection of necklaces, earrings, bracelets, rings, cuff links and pendants.

“Our prominent boutique location places us at the heart of the Royal Opera House Muscat, attracting tourists, visitors and customers from all over the world. We invite everyone to discover the magnificen­t jewellery that places Dhamani and our clients at the forefront of glamour, elegance and style,” said Amit.

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