Nesto Hypermarket set to open first outlet in Oman tomorrow

MUSCAT: Nesto Hypermarket, the fastest growing retail chain in the region, is all set to open its 36th outlet in Al Mabelah, tomorrow at 6pm. Ahmed bin Abdullah Al Shehi, Minister of Regional Municipalities and Water Resources, will inaugurate the hypermarket.

Announcing this, K. P. Basheer, chairman, Western International Group, the parent company, said this is part of Nesto’s overall expansion plans in the region and will set new benchmarks by being the first Nesto outlet in Oman with a spread of 240,000 sq.feet. This initiative will improve lives of the people of Mabelah, and Nesto has plans to open 15 more hypermarkets in Oman, says a press release.

Nesto was established in the year 2004 with a vision of being a ‘String of Pearls’ of departmental stores, supermarkets and hypermarkets.

“Our vision is to create a retail chain which is as friendly and accessible as your next door shop and at the same time provide the best quality products at the most competitive prices. Over the years, Nesto has grown to become the trusted and preferred choice for shoppers across the GCC. The new Nesto outlet will have two levels of shopping as well as 500,000 plus SKU assort- ments across diverse categories including fresh foods, grocery and household items, health and beauty products, fashion accessories as well as consumer electronics. Nesto Mabelah will also have an assortment of ready-toeat food items thereby bringing variety, quality and its signature excellence in customer service to customers. We believe that Nesto offers complete shopping experience and are confident that Nesto Mabelah will continue the tradition of offering the best in quality, range, service and price. There is also ample car parking facility and, needless to add, we will provide the best prices and offers in town,” he added.

Guiding principle

“Cost effectiveness is our guiding principle. We believe in providing our customers a wide range of products at the best possible price in a great shopping ambience. Our scale efficiencies, direct sourcing approach with minimum intermediaries, and supply chain spanning across South Asia, South East Asia and Europe make it possible for us to generate cost efficiencies that are passed on to our customers in the form of attractive pricing. Our fashion section is stacked with the latest trends in apparel, accessories and footwear. We have a wide selec- tion catering to men, women and children,” he added.

The electronics section showcases everything from state-ofthe-art home theatre systems to white goods, laptops and mobile phones. There is a school supplies section, a separate department for home accessories, home fabrics, décor and furniture. Customers will also get the freshest fruits and vegetables from around the world, the best cuts of meat and a wide range of local and imported fish in a very clean and hygienic environment,’’ he pointed out.

“We have a strong vision for the future. We want to be among the top players in the region and we aim to have a 100 store presence in the next five years. These stores will be a mix of hypermarkets and supermarkets. As per our two year strategic business plan, we plan to open 14 more stores in next two years and that will enhance our presence to 50 stores in the region by year 2017. The support that we have received from our customers is ample testimony to the fact that our expansion plans are on track. Nesto Mabelah is a grand initiative to support Omani localisation by providing them with jobs and nurture their future with high class training standards and also to be the best solution for all their grocery and lifestyle needs,” Basheer concluded.