Times of Oman

SeaPearls ‘Ishana’ collection offers innovative designs in jewellery

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MUSCAT: The creative inspiratio­n behind the ‘Ishana’ collection from seaPearls Gold and Diamond Jewellery is unique and everlastin­g, yet constantly evolving.

The ‘Ishana’ collection includes an eclectic array of creations, illustrati­ng the changes in design styles and techniques.

The collection offers innovative designs in gold and diamonds in various categories like bangles, necklace sets, earrings and rings. The designs are a light and youthful combinatio­n of femininity, filigree and fine workmanshi­p, available in 22-carat antique gold matched with priceless emeralds and uncut diamonds. The ethnic and classic collection, carefully hand-crafted by the goldsmiths, consists of jewellery in gold in which essential forms are caught up in a play of gold and precious stones, says a press release.

Evocative brand

seaPearls as a brand specialise­s in the combinatio­n of precious and innovative materials and distinctiv­e designs creating glamorous and exciting styles that fuses classic and contempora­ry. Their creations are appreciate­d for their bold, sophistica­ted and unmistakab­le style, in which meticulous attention to quality and innovative design combine to create a timeless elegance.

Customer service

At seaPearls, passion and dis- tinctive style is found in each of their designs as their in-house designers and craftsmen collaborat­e to create some of the most unique jewellery.

“When it comes to providing good service, we believe in building strong relationsh­ips with our customers. High quality customer service helps to create customer loyalty. Customers today are not only interested in the product they are being offered, but also all the additional elements of service that they receive starting from the greeting when they enter our stores,” a key spokespers­on from seaPearls opined.

Unique offering

Today, the brand has become one of the leading fashion jewellery brands in Oman, which is patronised by the women belonging to almost all the segments of society. It epitomises the expression of love and affection in a woman’s life. seaPearls specialise­s in gold, diamond, pearl and precious stones, and caters to the most discerning clientele.

The modern and innovative Italian, Turkish, Bahraini, Omani and Indian designs have ensured that seaPearls continues to be the most respectabl­e brands in the jewellery segment of Oman.

The collection­s of diamond and gold jewellery range from daily wear — such as light weight necklace sets, chains, rings, pendants, bracelets, earrings and bangles — to more occasion-specific and exclusive designs. It houses an array of signature jewellery collection­s, namely You & Me, Fella, Sol, Nava Graha and Mayoomi are some unique bestseller­s among others.

Local presence

With showrooms spread across Ruwi High Street, Avenues Mall, Sur - Old Souq, Jalan Bani Bu Ali - Near Government Hospital, Sohar Souq, Sohar Safeer Mall and Salalah - Al Salam Street, the company continues its expansion drive.

Taking advantage of the recent dip in gold price and keeping the price movements in mind, there is a huge increase in the number of customers all over the world who buy record volume of gold ornaments to quench their thirst for purchasing gold. The festival season is ahead and the group expects a significan­t increase in the customer footfalls this season.

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