Ooredoo marks 1st rebrand anniversary with renewed promise for brighter future

MUSCAT: Twelve months after the largest corporate rebrand in Oman, Ooredoo commemorated its transformation into the most vibrant brand in the nation.

The company’s celebrations are the high-point of a year that witnessed its greatest increase in sales, double digit revenue and customer base growth, as well as the launch of its own dedicated Superfast Fibre and the completion of the national fibre backbone, spanning almost 5,500km across the country, in one of the region’s fastest rollouts. Winning a Bronze Stevie for Brand Experience of the Year, Ooredoo’s rebrand marked the beginning of one of the most exciting stages in the Sultanate’s telecommunications history, says a press release.

Seeking to inspire human growth through technology, Ooredoo has championed the development of Oman’s communications infrastructure throughout the year. In addition to reaching key milestones in its network modernisation programme, the company boosted its capacity by acquiring new spectrum frequency (LTE 800), significantly bolstering its 4G network and granting customers better outdoor coverage and faster speeds. Ooredoo also saw its population coverage increase to almost 99 per cent and market penetration close to 155 per cent.

Greg Young, CEO of Ooredoo, said: “When we rebranded last year, we committed ourselves to become a community focused brand that would bring worldclass communication services to enrich peoples’ lives. We promised that our transformation would take communications in Oman to another level with a robust net- work and an unrivalled range of innovative products and services. Only a year later, it gives me great pleasure to say that we have fulfilled our promise, having connected with our valued customers better than ever, and are on track to turn our dream of a more connected and prosperous Oman into a reality.”

“Thanks to the dedication of our extended Ooredoo family — from our loyal employees to the customers that inspire us each and every day — this has been a remarkable year for the company. But this is only the beginning of a journey, and we will continue to deliver more exciting products and services, a modernised network that extends across the width and breadth of Oman, coupled with excellence in customer experience.”

Validating its solid performance and customer trust, Ooredoo has achieved revenues growth of 12.4% for the first nine months of the year, compared to the same period of 2014 and following the rebrand in Q4 2014. The company’s customer and business base also grew by 10% for the same period, after introducing a number of inspiring services aimed at enabling business growth and enriching lives of people across the Sultanate.