Ford launches trendy Figo in Oman
The compact sedan Figo delights consumers with its inspired design, smart technology, advanced safety features, world-class quality and powerful, efficient engines
MUSCAT: Designed for customers who seek more out of every journey for less, Ford recently launched the Figo in Oman.
With this introduction Ford has opened a new segment in its lineup here. The compact sedan Figo delights consumers with its inspired design, smart technology, advanced safety features, worldclass quality and powerful, efficient engines, says a press release.
Figo will be offered in three trim levels: entry-level Ambiente, midlevel Trend and top-of-the-line Titanium. Figo will be available in 4-door configuration and offer a choice of a 1.5L petrol engine churning an impressive 105HP of power and 138 Nm of torque @ 4,500 rpm.
“The new Figo proves that you don’t need to sacrifice quality, design or functionality to have an affordable, powerful compact car,” said Kalyana Sivagnanam, vice president, Marketing, Sales and Service at Ford Middle East & Africa. “Figo is the ideal urban mobility vehicle, built to our high global standards, and offering more quality and advanced technologies than one would expect for the money.”
Ford Figo breaks all stereotypes and proves that a compact sedan can also have the best of everything — be it stunning design, smart technology, advanced safety and impressive fuel efficiency.
According to a spokesperson from Arabian Car Marketing, the dealers for Ford in Oman, “The Ford Figo is a whole new vehicle. Although it is a new introduction to the compact sedan segment, it is big on features, safety and technology. It fits well, right into the lives of those who wish for fun, and excitement, without compromising on power and efficiency.”
Reflecting the growing need for consumers to stay connected at all times, the Figo features exceptional smart technologies that help customers integrate their car more easily into their digital lives.
MyFord Dock, a first-in-class feature, offers drivers a unique solution for storing, mounting and charging mobile phones, MP3 players and satellite navigation systems, and for integrating these devices into the car’s entertainment system. When not in use, the dock can be closed out of sight.
Those desiring even greater technological integration can choose a Figo equipped with SYNC, Ford’s advanced in-car connectivity system. SYNC allows drivers to control their phone and entertainment hands-free using simple voice commands. To encourage responsible driving, the new Figo features Ford’s MyKey technology. MyKey lets owners programme keys with restricted driving modes that encourage good habits, such as increasing seat belt use, limiting vehicle top speeds and regulating audio volume.
Designed from the ground up to protect occupants in the event of a collision, the Figo features a robust passenger cage created from high-strength steel, and first-in-class standard driver and passenger airbags across the range. Also for the first time in a compact sedan, the Figo offers up to six airbags — including side and curtain airbags — for an extra level of protection in the front and rear compartments. While on the road, the Figo helps instil confidence with available driver-assist technologies that take the stress out of driving. When setting off on a steep slope — whether uphill or downhill — the segment-first Hill Launch Assist feature holds the vehicle for up to three seconds as the driver’s foot moves from the brake to the accelerator.
During sudden manoeuvres, the electronic stability programme keeps the driver in command, braking individual wheels as needed to keep the vehicle on course. An anti-lock braking system with electronic brake force distribution also helps drivers to stay in control, preventing wheel lockup and maintaining stability while braking. A speed lip under the front of the car further enhances aerodynamic performance by deflecting air away from the underbody, where components can create significant drag, and the side mirrors have optimised to minimise drag and reduce wind noise. At the rear, sharp, clean edges on the deck-lid and tail lights help the Figo to slip smoothly through the air, reducing turbulence behind the car to reduce drag.
The sophisticated and stylish exterior of the Figo is matched by a modern interior that delivers an extraordinary experience for a compact car.
Intelligent and careful space management creates a surprisingly roomy cabin emphasising quality, comfort and convenience. All occupants will notice exceptional levels of craftsmanship, with colours and materials carefully selected by Ford designers to create a refined and premium environment. Thanks to a powerful automatic climate control system, passengers can enjoy the interior space in even greater comfort.
The Figo also offers no fewer than 20 smart storage spaces and convenience features to ensure the driver and passengers never need to leave anything behind. Some highlights include bottle holders in both front doors that can hold a 1.5-litre and a 1.0-litre bottle at the same time, with room left over for an umbrella; a cavernous boot with 430 litres of luggage space, enough for a family getaway; a bag holder in the boot that keeps bags upright to help you carry groceries home safely; a large glove box big enough to fit a laptop that also features a convenient pen holder; three cup holders for front seat occupants, and a convenient bin for rear pas- sengers at the back of the centre console; seat-back pockets that can hold newspapers and magazines for rear-seat passengers; a handy tray with a rubber mat, ideal for holding a mobile phone or sunglasses; a convenient coin holder that can be used to keep valuables out of sight; for the ultimate in security, a secret side compartment, only accessible when the driver’s door is open, that can be used to store valuables.
Fun-to-drive experience
True to Ford’s commitment to delivering a fun-to-drive experience, the Figo has been designed and engineered to offer precise, agile and responsive steering, and stable, predictable handling. This performance is made possible by Electronic Power Assisted Steering (EPAS), which provides lighter steering effort at low speeds – for parking and in-city manoeuvring – and heavier, more precise feel at high speeds for greater stability and confidence on highways. By replacing the belt-driven hydraulic pump of a traditional power steering system with an electric motor, EPAS makes for a quieter vehicle with fewer components drawing engine power – which helps to improve fuel economy.
The all-new Figo is on display at the Ford showrooms.