TSC ties up with Warner Bros.

MUSCAT: The Sultan Centre (TSC) recently announced a new partnership with Warner Bros. to co-brand its products with popular Warner Bros. animation icons.

The three-year agreement is retail exclusive to TSC outlets in its five operating countries – Oman, Kuwait, Jordan, Lebanon and Bahrain, says a press release.

“Inspired by our mission statement to be our customers’ preferred choice, The Sultan Centre sets the standard for retail services that cater to the entire family, with special focus on children. The partnership with Warner Bros. will therefore, create a better shopping experience that brings added value,” said Makram Malaeb, Group International and NonFood Commercial Director.

According to the agreement, TSC’s own brand of retail products will carry popular Warner Bros icons such as Tom and Jerry, Tweety Bird, characters from the Justice League and the like.

New retail experience

TSC officials say this is the beginning of a new retail experience for the entire family and will feature more favourite cartoon characters such as Bugs Bunny, Daffy Duck and more through 30 additional products across food and non-food departments at TSC.

To mark the occasion, Sultan Kids facial tissues featuring screen animation stars was launched within different TSC outlets.