Bank Sohar receives ‘Best Call Centre – Oman’ award

MUSCAT: Receiving more recognition for its commitment to customer service in the Sultanate, Bank Sohar was recently awarded the ‘ Best Call Centre – Oman’ award from the Banker Middle East Product Awards 2015 from CPI Financial, Dubai, UAE.

On receiving the award, Rashad Ali Al Musafir, acting CEO of Bank Sohar, commented: “At Bank Sohar, we recognise that our main assets are our customers, forming an important pillar of our business, therefore we continually invest in our touch points to deliver a better banking experience for them. This commitment to excellence extends to the dedicated call centre where the bank has invested in highly qualified and competent professionals to cater to our valued customers. We are dedicated toward excelling in all facets of customer experience by providing innovating products and services.”

This award can be attributed to the myriad positive changes that have arisen within the call centre as part of the Bank’s Customer Service Campaign launched in 2015. In an effort to ensure high levels of customer satisfaction, Bank Sohar has ensured that the call centre is the platform of choice for advancing online response and related customer services; in turn providing a holistic banking experience for its customers given the convenience this channel provides and the human aspect of the interaction.

This, together with the ‘Best Customer Service - Oman’ Award also received recently from CPI Financial earlier this month, highlight the market leading customer-service standards that Bank Sohar customers can expect.

The awards programme operates on a peer-vote basis. Awards categories are established as a result of dialogue with industry observers in each country and an initial short-list of potential candidates and their products or services assembled. These shortlists are published on CPI Financial website (www.cpifinancial. net) and, although not mandatory, the respective institutions are allowed to provide supporting material to promote their entries.

The short-lists are maintained on the website for a period of five weeks during which the entries are promoted to the readership of Banker Middle East and the registered users of the website, which comprise approximately 12,000 unique users, inviting them to vote for the products and institutions that they believe deserve to win.