Alizz social media channels enhance customer experience

MUSCAT: With a strong belief in putting the customers’ needs first and their service foremost, the social media channels of alizz Islamic bank have been testament to its commitment to maintain the status as the most innovative bank in Oman.

The alizz Islamic bank’s social media channels serve as a 24-hour customer service helpline, a way to encourage community engagement with the bank’s various CSR events and a means to update the public about all the new products and services that the bank launches, says a press release.

With a strong social media presence on Twitter, Facebook, Instagram, YouTube and LinkedIn the bank continues to explore new avenues and platforms to engage with the public and keep them updated. The most recent example of this is the bank being the first Islamic bank and only the second bank in Oman to launch a Snapchat account. alizz Islamic bank stands out among local financial institutions by emphasising the significance of the ‘human touch’ on social media to start a two-way conversation with the audience, engaging with them on topics of their interest.

Aisha Al Kharusi, chief marketing officer said, “Social media is no longer an option, it is a necessity and a strong digital presence is essential in the current business world. We are therefore very passionate about ensuring that we are at the forefront of regional and international business trends with regards to online presence, big data, and data analytics. We make sure we have constant interaction and engagement with our audience and post what matters to the customer utilising interesting and attractive content and then analyse the data to measure the contribution of our social media channels for the performance of the bank.”

Al Kharusi added: “We are constantly monitoring the latest digital trends to ensure that the bank is part of the online conversation with the public, which is why we have recently launched the alizz_islamic Snapchat account. Millennials make up a significant demographic of the Sultanate’s population and in order to engage with them we first have to be on their platforms of choice. Knowing that each social media network has its own target group and characteristics we utilise the opportunities they provide wisely to maximise the customer experience.”

alizz breaches the gap between customers and the bank using the latest technology solutions built on the solid infrastructure the bank has developed to provide its customers with innovative financial solutions and responsive customer services via its corporate website, online banking, mobile banking, short message service, call centre, ATM, ITM, and branch banking.