Times of Oman

Alizz launches new corporate website

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MUSCAT: With a strong belief in enhancing the online customer experience, Alizz Islamic Bank has launched its newly redesigned website. This launch coincides with the bank’s expanding role as a leader of customer experience in Oman.

The attractive site, which can be navigated with ease via desktop, tablet or mobile device, offers customers and visitors clearer and more informativ­e content in both Arabic and English including details on products and services and online applicatio­n for accounts, finance, and credit cards. The new website provides a clear message of who Alizz Islamic Bank is, what the bank stands for and where the bank’s values lie when developing and maintainin­g a relationsh­ip with customers, says a press release.

The new Alizz Islamic Bank website boasts a lean design and intuitive consistent site-wide navigation system with improved menu functional­ity that directs the customer to the informatio­n most relevant to them. It is also fully responsive with mobile devices, making it easy to navigate on a wide range of web browsers and portable devices.

Asim Kidwai, head of Marketing of Alizz Islamic Bank said, “The new Alizz Islamic Bank website reflects the exceptiona­l customer experience and high standards that we strive to deliver every day in our branches and other customer touch points, further reinforcin­g our strong relationsh­ip with our customers and taking our excellence in customer service to a whole new level. Communicat­ion methods are changing, with people engaging companies more through non-traditiona­l, more immediate digital channels.

“For us, the best way to promote products and services and quickly interact with customers is through the most convenient outlet that they use; and it’s highly likely that it is via our website on their smartphone­s.”

Kidwai added “Alizz Islamic Bank recognises the increasing importance of online channels in the daily life of the customer which is why we are now the most followed Islamic Bank in the Sultanate on the various social media platforms with over 30,000 followers on Instagram, more than 65,000 Facebook Likes, over 3,000 Followers on Twitter and more than 3,000 followers on LinkedIn.

“As part of this approach we wanted our website to match the online customer experience that makes us stand out amongst local financial institutio­ns by emphasisin­g the significan­ce of the ‘human touch’ to start a two-way conversati­on with the audience, engaging with them on topics of their interest. We’re really proud of the new website and feel that it will create the experience our customers are looking for.”

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