Ooredoo sponsors entrepreneurship, innovation lecture
MUSCAT: Reflecting its growing popularity with Oman’s burgeoning entrepreneurial community, Ooredoo recently sponsored an entrepreneurship and innovation lecture hosted by The Research Council (TRC) at the Ministry of Higher Education auditorium in Airport Heights.
The lecture was delivered by international expert, author, and senior consultant Professor Dr Paul Iske of the Maastricht University School of Business and Economics in Holland. Many people attended the event, which was held under the patronage of Dr Abdallah bin Mohammed Al Sarmi, Undersecretary of the Ministry of Higher Education, and included the participation of senior government officials, entrepreneurs, and students from across the Sultanate, says a press release.
During the lecture, Dr Paul Iske highlighted the importance of creating an innovation-friendly ecology that was responsive to local and international trends, fostering social harmony in addition to spurring creativity and entrepreneurial excellence. The speaker also detailed how to build research capacity, research networks that facilitate knowledge transfer and stimulate development in all areas.
Saied Sadiq Mohammed Al Lawati, director of Business Marketing at Ooredoo, said, “We believe innovation is key to driving the sustainable development of the Sultanate’s burgeoning entrepreneurial community. To that end, we were proud to sponsor today’s lecture and gain a deeper insight into how we all can collectively contribute to creating an environment that promotes and embeds innovation in all operations.”
He added, “Throughout Dr Paul Iske long and distinguished career, he has shared the importance of experimentation, entrepreneurship and breakthrough innovation with people across the world. Renowned for his commitment to inspiring and teaching, Dr Paul Iske has earned a reputation for encouraging sustainable value creation and knowledge management. With his expertise, we were able to learn best practices related to innovation and how to apply them on a day-to-day basis.”