‘Sufrat A’Saffa’ features top executive chefs from popular Oman restaurants

MUSCAT: Most chefs agree that using high-quality ingredients is the single most important way to provide healthier and tastier menus. This is especially true for the growing community of food chefs and experts who focus on health, innovation, creativity and vibrancy in the food they prepare.

In keeping with the same A’Saffa Foods announced its latest social media campaign – ‘Sufrat A’Saffa’ that features top executive chefs from popular restaurants across Oman in testimonial videos explaining their penchant to use A’Saffa Chicken in their restaurant’s dishes.

Shot by the participating restaurants themselves - in each video the restaurant’s executive chefs explain the reasons that their restaurants prefer cooking using A’Saffa Chicken; as well as demonstrate the making of their restaurant’s signature recipe using A’Saffa chicken.

Renowned industry names from Oman’s restaurant scene such as – Al Maida restaurant’s Chef Mohamed Al Sharabi; Al Mukthar restaurant’s Chef Marwan Chames, Zaher Elymoun restaurant Chef Nasri Ali Noon; Razmazan restaurant’s Chef Mustafa; Afnan restaurant’s Chef Reza Mohamed Faraj; Kargeen restaurant & café’s Chef Mohamed Al Yousef; Love at First Bite restaurant’s Chef Quintus; and Darcy’s Kitchen’s Chef Paul are part of the ‘Sufrat A’Saffa’ campaign.

“We’re proud to be the Chicken brand of choice for some of these leading culinary chefs whose visions for perfection in food are unrivaled,” averred Sidhartha Lenka, head of Marketing and Sales, A’Saffa Foods.

He elaborated, “You can be the best chef in the world, but without great ingredients the dishes won’t be appetising. We hope that the ‘Sufrat A’Saffa’ campaign will encourage people to cook with A’Saffa chicken that is available to them nearly at their doorstep. Having built our competence and expertise in fully integrated poultry and food production, food processing and innovative food recipes, A’Saffa Foods is known for delivering fresh, flavourful, halal, and healthy choices for consumers. Moreover, it is also imperative that consumers understand that by buying local food, they are contributing towards reducing the sultanate’s carbon footprint, as well as supporting the local economy.”