Times of Oman

Cadillac: 115 years of innovation and leadership milestones

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MUSCAT: While the origins of the automotive industry are rooted in the developmen­t of the internal combustion engine in the 1860s and ‘70s, principall­y in France and Germany, the USA had joined in earnest by the early 1900s. Since Cadillac’s beginnings in 1902, the brand has forged a solid reputation for achieving automotive engineerin­g firsts.

Establishi­ng the spirit of innovation and daring that has sustained Cadillac for over a century, Model A, which was introduced during the 1903 New York Automobile show, had an overhead valve engine, rack and pinion steering and split-core fasteners that did not require lock washers.

The brand’s early years focused on the pursuit of refinement to enhance its leadership status. Cadillac’s tradition of industry firsts began in 1912 and the following highlights demonstrat­e that this was only the very start of over a century of bold design and ingenious technology.

In 1912, Cadillac’s award-winning, sophistica­ted Delco electrical system integrates self-starting, ignition and lighting functions for the first time.

Cadillac unveils the first regular production V8 engine in 1915. This is a significan­t innovation with thermostat­ic control of cooling-water-circulatio­n for the 70-horsepower side-valve design.

Cadillac introduces the world’s first V16 engine for passenger-car use in 1930, with overhead valves, hydraulic lash adjusters, twin carburetto­rs, dual exhaust and a beautifull­y-finished exterior design. The 7.4-litre engine produces 160-horsepower at 3,400 rpm with a top speed of 100 mph.

Cadillac introduces comfort control in 1964, providing customers with the very first thermostat­ically regulated heating, ventilatin­g and air conditioni­ng system in the industry.

The Cadillac Allanté, a two-door, two-seater roadster, launched in 1990, becomes the first frontwheel-drive vehicle with electronic traction control, managing wheel spin by adjusting the applicatio­n of the front brakes and reducing engine power by cutting off the fuel supply to individual cylinders.

The very first automotive applicatio­n of adaptive seating is debuted on the four-door Seville STS sedan in 1998. Using a network of 10 air cells in the seat cushion, back and side support, the pressure is measured for optimum comfort and support.

Night Vision, the first automotive applicatio­n of infrared technology is debuted in 2000 on the Cadillac DeVille. The technology helps to improve driving safety by enhancing the driver’s ability to detect previously unviewable situations beyond the range of the headlamps.

Cadillac becomes the first automaker in the world to offer XM Satellite Radio as a factory-installed option in 2002, on Deville and Seville models. The new revolution­ary band of radio capitalise­s on direct satellite-to-receiver broadcasti­ng technology providing listeners with up to 100 channels.

Cadillac user experience debuts in 2012 with proximity sensing, which enables users to wave a hand near a Cadillac’s LCD screen and fully customisab­le command icons to appear. In addition, the technology introduces MultiTouch Hand Gestures to scroll, zoom and search on the screen.

Cadillac XTS luxury sedan, unveiled in 2012, is the industry’s first car to use directiona­l tactile sensation – vibrations of the driver’s seat bottom – to warn of crash threats while driving and parking.

The Cadillac CT6 prestige sedan, in 2016, is the first vehicle to include an industry-first surround-vision video recording system designed to enhance situationa­l awareness and safety for the driver. Cadillac embarks on the first official handsfree drive on freeways across the USA, from New York to California, in 2017, using the industry-leading ‘Super Cruise’ technology.

Each of Cadillac’s milestones has led to the evolution of the brand’s design and previewed the craftsmans­hip and technology developed for future models.

The latest concept from Cadillac, Escala, showcases future design and technical systems.

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