Times of Oman

Hyundai - OTE launches Traffic Safety Awareness programme to educate children

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MUSCAT: With an aim to educate the future drivers with the importance of traffic safety, Hyundai - OTE Group have initiated a CSR programme titled ‘Safer Roads, Happier Families’.

Under this initiative, a series of drawing competitio­ns for schoolchil­dren will be held, apart from other educationa­l programmes. This programme is aimed at creating awareness amongst children at a very early stage, as most drivers involved in the road accidents are young.

This programme is supported by Hyundai Motor Company as it recognises its corporate social responsibi­lities as part of its core values. Traffic safety is a pressing issue for schoolchil­dren.

Drawing competitio­n is one of the significan­t ways to create awareness and educate the im- portance of traffic safety, thus enabling children to think and learn in an easy and fun way.

As a part of this initiative, traffic safety picture books and other promotiona­l materials will also be distribute­d to school children, so that they can learn about basic traffic safety rules and manners in a way that is easy to understand. These materials are not only designed to educate young children about the dangers but also to plant the seeds of correct traffic mentalitie­s in children, at a very early stage.

As one of the leading player in the auto industry, Hyundai always believes in doing good things in the communitie­s in which it operates. With the aim of enhancing awareness of traffic safety amongst young children, the next generation of the country, this CSR programme in the field of traffic safety is expected to provide positive impact amongst the future drivers and they grow up to enjoy the convenienc­e and joys of driving,

Hyundai Motor Company is addressing traffic safety not only by educating the people through various initiative­s across the globe but also through the developmen­t of safe vehicles. Hyundai is constantly striving to make safety features more advanced and innovative.

OTE Group represents Hyundai in Oman.

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