Former Oman resident creates music for new Renault advertisement
Times News Service
MUSCAT: A former Oman resident, Prateek Rajagopal, has created music for the latest ad for French automobile giant Renault. Rajagopal, who was raised in the Sultanate, worked on the Renault India ad under commission from global advertising firm Saatchi and Saatchi, and took barely five hours to conceptualise and create the music from start to finish.
“I got the job at some 9pm, finished the music by 12am, and submitted it with sound design/ SFX around 6am. For this particular job, I worked completely inthe-box: I used all digital sound plug-ins and instruments, and nothing analogue,” Rajagopal, who was brought up in Muscat and studied in the Indian School Al Ghubra till 2012, said, adding that he was proud to have worked with such an iconic brand.
Setting the tempo
“The techniques were simple. I first began by setting the tempo for the ad. Then I picked out certain synth sounds and some drum loops and took it from there. After the music, I designed all the additional sounds & FX, which sit above the music,” he said.
In addition to being a full-time music composer for ad firms, Rajagopal is also a member of death metal band “Gutslit” and alternative progressive rock band “The Minerva Conduct”.
“Writing music for ads is my full-time job now. So, I was approached by some of my colleagues who have a clientele network in advertising. Work can come from production houses, ad agencies, or other music directors. Every experience teaches me something new, but this one surprisingly went pretty smoothly,” he said, speaking exclusively to the Times of Oman.
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